Uploaded May 2026 | Updated September 2026, 1 week ago

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Be ready for the new Alpha camera
May 13th, 9:30 EDT / 14:30 BST / 22:30 JST

▶ Watch the event live here
youtube.com/live/d5TVd_S8arY

#Sony #SonyAlpha #Alpha
Subscribe: bit.ly/SonyCameraChannel

About Sony:
At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can, creating unique new cultures and experiences. Everything we do is to move you emotionally.

WEBSITE: sony.co.uk/interchangeable-lens-cameras

Sony Camera Channel
youtube.com/c/imagingbysony