Uploaded July 2026 | Updated September 2026, 1 week ago
'🐻❄️📸The Power of Images to Protect
“Most people think polar bears are only threatened by climate change… but around 1,000 are hunted and killed every year.”
For over a decade, conservation photographer Ole Jørgen Liodden has documented the Arctic — not only capturing the beauty of polar bears, but uncovering the global trade behind their skins.
What began as wildlife photography evolved into a mission to expose the loopholes allowing polar bear skins to move through international markets.
Through years of research, undercover investigations, photography, and collaboration with governments and environmental organisations, Ole’s work helped close a major customs loophole in Norway and contributed to the collapse of the market in Svalbard.
Additional footage featured from the documentary Trade Secret (2025) by untitled FILM WORKS.
Thanks @Ole Jørgen Liodden and all creators who work in bringing these stories to life. 🌱
#Sony #SonyAlpha #SonyCares
Subscribe: bit.ly/SonyCameraChannel
About Sony:
At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can, creating unique new cultures and experiences. Everything we do is to move you emotionally.
Sony Camera Channel
youtube.com/c/imagingbysony
'🐻❄️📸The Power of Images to Protect
“Most people think polar bears are only threatened by climate change… but around 1,000 are hunted and killed every year.”
For over a decade, conservation photographer Ole Jørgen Liodden has documented the Arctic — not only capturing the beauty of polar bears, but uncovering the global trade behind their skins.
What began as wildlife photography evolved into a mission to expose the loopholes allowing polar bear skins to move through international markets.
Through years of research, undercover investigations, photography, and collaboration with governments and environmental organisations, Ole’s work helped close a major customs loophole in Norway and contributed to the collapse of the market in Svalbard.
Additional footage featured from the documentary Trade Secret (2025) by untitled FILM WORKS.
Thanks @Ole Jørgen Liodden and all creators who work in bringing these stories to life. 🌱
#Sony #SonyAlpha #SonyCares
Subscribe: bit.ly/SonyCameraChannel
About Sony:
At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can, creating unique new cultures and experiences. Everything we do is to move you emotionally.
Sony Camera Channel
youtube.com/c/imagingbysony
