Uploaded May 2020 | Updated September 2026, 13 hours ago
Realising your brand capital
Paul Williamson is the leader of the award-winning international B2B integrated agency, Realia Marketing. Having worked with global organisations on defining their brands, he is well placed to provide insight and intelligence on how to maximise the value of your brand.
Paul discusses how to realise a compelling and valuable brand proposition by asking four simple questions: What you do, Who you do it for, How you do it and The outcomes you deliver. He will also discuss the key headlines in any actionable and measurable communications plan.
You can find out more about Paul and his agency here:
realiamarketing.co.uk
linkedin.com/company/realia
Realising your brand capital
Paul Williamson is the leader of the award-winning international B2B integrated agency, Realia Marketing. Having worked with global organisations on defining their brands, he is well placed to provide insight and intelligence on how to maximise the value of your brand.
Paul discusses how to realise a compelling and valuable brand proposition by asking four simple questions: What you do, Who you do it for, How you do it and The outcomes you deliver. He will also discuss the key headlines in any actionable and measurable communications plan.
You can find out more about Paul and his agency here:
realiamarketing.co.uk
linkedin.com/company/realia
