Uploaded August 2026 | Updated September 2026, 3 weeks ago
What is driving India's shift towards bigger, more premium TVs, and where does Sony see its next phase of growth?
In this exclusive Digit interview, Sunil Nayyar, Managing Director, Sony India, discusses Sony's latest True RGB Bravia TVs, the company's "Lens to Living" philosophy, India's growing appetite for large-screen entertainment and how changing consumer habits are shaping Sony's strategy.
Nayyar explains how Sony's end-to-end ecosystem, spanning cinema cameras, content production, professional displays, Bravia TVs and audio products, helps the company bring a director's vision from the lens to the living room. He also discusses the rapid growth of 75-inch and larger TVs, the impact of OTT and premium content, and why Gen Z is still likely to keep the TV at the centre of home entertainment.
The conversation also covers Sony's India strategy, India-centric product development, headphones, gaming, audio and the company's ₹10,000 crore revenue target. Nayyar explains where Sony expects future growth to come from and how India has become one of the company's most strategic markets.
He also discusses how quick commerce is changing consumer behaviour, including the rise of impulse purchases for products such as PlayStation consoles.
Guest: Sunil Nayyar, Managing Director, Sony India
Interviewer: Manas Tiwari, Technology Editor, Digit
#SonyIndia #SunilNayyar #SonyBravia #TrueRGB #Digit
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Digit is India's most popular technology media brand across print, online and social media. Since 2001, Digit has been dishing out buying advice and informed opinions on how to make the most of technology in your daily lives. Digit is the only tech media publication with 2 test labs across India that tests and reviews the entire gamut of consumer technology products and services.
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Through our website https://www.digit.in, social media, magazine and more, we strive to give you all of the information about buying gadgets that you want and need. Digit provides test results, information, opinions and advice on what products to buy and how to get the most out of them. Digit represents the largest community of technology consumers (buyers and users) in India, and contains several sub-brands that focus on various needs – for example, SKOAR! is a brand for those who ‘Live to Game’, devworx is our developer centric property, Digit Squad caters to our micro influencer community, etc.
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What is driving India's shift towards bigger, more premium TVs, and where does Sony see its next phase of growth?
In this exclusive Digit interview, Sunil Nayyar, Managing Director, Sony India, discusses Sony's latest True RGB Bravia TVs, the company's "Lens to Living" philosophy, India's growing appetite for large-screen entertainment and how changing consumer habits are shaping Sony's strategy.
Nayyar explains how Sony's end-to-end ecosystem, spanning cinema cameras, content production, professional displays, Bravia TVs and audio products, helps the company bring a director's vision from the lens to the living room. He also discusses the rapid growth of 75-inch and larger TVs, the impact of OTT and premium content, and why Gen Z is still likely to keep the TV at the centre of home entertainment.
The conversation also covers Sony's India strategy, India-centric product development, headphones, gaming, audio and the company's ₹10,000 crore revenue target. Nayyar explains where Sony expects future growth to come from and how India has become one of the company's most strategic markets.
He also discusses how quick commerce is changing consumer behaviour, including the rise of impulse purchases for products such as PlayStation consoles.
Guest: Sunil Nayyar, Managing Director, Sony India
Interviewer: Manas Tiwari, Technology Editor, Digit
#SonyIndia #SunilNayyar #SonyBravia #TrueRGB #Digit
-------
ABOUT OUR CHANNEL
Digit is India's most popular technology media brand across print, online and social media. Since 2001, Digit has been dishing out buying advice and informed opinions on how to make the most of technology in your daily lives. Digit is the only tech media publication with 2 test labs across India that tests and reviews the entire gamut of consumer technology products and services.
THE DIGIT.IN WEBSITE
Through our website https://www.digit.in, social media, magazine and more, we strive to give you all of the information about buying gadgets that you want and need. Digit provides test results, information, opinions and advice on what products to buy and how to get the most out of them. Digit represents the largest community of technology consumers (buyers and users) in India, and contains several sub-brands that focus on various needs – for example, SKOAR! is a brand for those who ‘Live to Game’, devworx is our developer centric property, Digit Squad caters to our micro influencer community, etc.
FIND US AT
Website : digit.in
D|GIT SQUAD : INDIA'S LARGEST TECHNOLOGY INFLUENCER NETWORK
Join the Digit Squad Discord here: discord.gg/HVDNQnX5yh
Are you passionate about technology and gadgets? If yes, then here's your chance to become a Digit certified tech influencer by joining the Digit Squad! Follow the link below to join the Digit Squad!
digitsquad.digit.in
FOLLOW US ON SOCIAL
Get updates or reach out to Get updates on our Social Media Profiles!
Facebook: facebook.com/thinkdigit
Twitter: twitter.com/digitindia
Instagram: instagram.com/digit.in
Now you can read Digit Magazine online! Click here to start flipping! geek.digit.in/shop
