Uploaded August 2026 | Updated September 2026, 3 weeks ago
Mayank Sinha, who heads Selsmart (Attero's direct-to-consumer platform), joins Digit for a candid conversation on India's appliance buying behaviour, the AI hype in retail, and his first impressions of DITAA 2026.
Key highlights:
- Why large appliances in India still follow a traditional offline retail model — and why differentiation is now shifting to circularity, not just tech
- Selsmart's growth story: 3 lakh+ orders across 21 cities in just 18 months, powered by Attero's 18-year recycling legacy and 50+ international patents
- Mayank's honest take on "AI-powered" appliance marketing — and why it plays a limited role outside mobiles and laptops
- What India's appliance industry should stop doing (forward-only business models) and start doing (engineering for Indian consumers, not just importing Western/Korean designs)
- How EPR regulations are driving India's shift toward a formal recycling economy
- Reflections on DITAA 2026 — testing appliances scientifically while factoring in real consumer decision triggers
DITAA 2026 (Digit India's Top Appliance Awards) was presented by Times Network, powered by Haier and co-powered by One Up Trade, with Selsmart as the official Sustainability Partner.
#DITAA2026 #Selsmart #Attero #Circularity #IndianAppliances #Recycling #Sustainability #ConsumerElectronics
-------
ABOUT OUR CHANNEL
Digit is India's most popular technology media brand across print, online and social media. Since 2001, Digit has been dishing out buying advice and informed opinions on how to make the most of technology in your daily lives. Digit is the only tech media publication with 2 test labs across India that tests and reviews the entire gamut of consumer technology products and services.
THE DIGIT.IN WEBSITE
Through our website https://www.digit.in, social media, magazine and more, we strive to give you all of the information about buying gadgets that you want and need. Digit provides test results, information, opinions and advice on what products to buy and how to get the most out of them. Digit represents the largest community of technology consumers (buyers and users) in India, and contains several sub-brands that focus on various needs – for example, SKOAR! is a brand for those who ‘Live to Game’, devworx is our developer centric property, Digit Squad caters to our micro influencer community, etc.
FIND US AT
Website : digit.in
D|GIT SQUAD : INDIA'S LARGEST TECHNOLOGY INFLUENCER NETWORK
Join the Digit Squad Discord here: discord.gg/HVDNQnX5yh
Are you passionate about technology and gadgets? If yes, then here's your chance to become a Digit certified tech influencer by joining the Digit Squad! Follow the link below to join the Digit Squad!
digitsquad.digit.in
FOLLOW US ON SOCIAL
Get updates or reach out to Get updates on our Social Media Profiles!
Facebook: facebook.com/thinkdigit
Twitter: twitter.com/digitindia
Instagram: instagram.com/digit.in
Now you can read Digit Magazine online! Click here to start flipping! geek.digit.in/shop
Mayank Sinha, who heads Selsmart (Attero's direct-to-consumer platform), joins Digit for a candid conversation on India's appliance buying behaviour, the AI hype in retail, and his first impressions of DITAA 2026.
Key highlights:
- Why large appliances in India still follow a traditional offline retail model — and why differentiation is now shifting to circularity, not just tech
- Selsmart's growth story: 3 lakh+ orders across 21 cities in just 18 months, powered by Attero's 18-year recycling legacy and 50+ international patents
- Mayank's honest take on "AI-powered" appliance marketing — and why it plays a limited role outside mobiles and laptops
- What India's appliance industry should stop doing (forward-only business models) and start doing (engineering for Indian consumers, not just importing Western/Korean designs)
- How EPR regulations are driving India's shift toward a formal recycling economy
- Reflections on DITAA 2026 — testing appliances scientifically while factoring in real consumer decision triggers
DITAA 2026 (Digit India's Top Appliance Awards) was presented by Times Network, powered by Haier and co-powered by One Up Trade, with Selsmart as the official Sustainability Partner.
#DITAA2026 #Selsmart #Attero #Circularity #IndianAppliances #Recycling #Sustainability #ConsumerElectronics
-------
ABOUT OUR CHANNEL
Digit is India's most popular technology media brand across print, online and social media. Since 2001, Digit has been dishing out buying advice and informed opinions on how to make the most of technology in your daily lives. Digit is the only tech media publication with 2 test labs across India that tests and reviews the entire gamut of consumer technology products and services.
THE DIGIT.IN WEBSITE
Through our website https://www.digit.in, social media, magazine and more, we strive to give you all of the information about buying gadgets that you want and need. Digit provides test results, information, opinions and advice on what products to buy and how to get the most out of them. Digit represents the largest community of technology consumers (buyers and users) in India, and contains several sub-brands that focus on various needs – for example, SKOAR! is a brand for those who ‘Live to Game’, devworx is our developer centric property, Digit Squad caters to our micro influencer community, etc.
FIND US AT
Website : digit.in
D|GIT SQUAD : INDIA'S LARGEST TECHNOLOGY INFLUENCER NETWORK
Join the Digit Squad Discord here: discord.gg/HVDNQnX5yh
Are you passionate about technology and gadgets? If yes, then here's your chance to become a Digit certified tech influencer by joining the Digit Squad! Follow the link below to join the Digit Squad!
digitsquad.digit.in
FOLLOW US ON SOCIAL
Get updates or reach out to Get updates on our Social Media Profiles!
Facebook: facebook.com/thinkdigit
Twitter: twitter.com/digitindia
Instagram: instagram.com/digit.in
Now you can read Digit Magazine online! Click here to start flipping! geek.digit.in/shop
