Uploaded February 2026 | Updated September 2026, 2 hours ago

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Platforms play an increasingly important role in our daily lives. As a result, cultural practices increasingly happen on, or in interaction with, various online platforms, or are affected by them. According Sonali Kulkarni, this entails the concept of 'Platformization' is increasingly relevant to all culture studies research. In this video, Kulkarni for instance explains that the affordances and cultures of platforms impact the aesthetics people will orient towards and embrace, sometimes directly influencing their physical surroundings.

#TikTok #YouTube #Instagram #platformization #platformcultures #onlineculture #digitalculture #aesthetics #instagramaesthetic