Uploaded December 2025 | Updated September 2026, 3 weeks ago
This episode, host Bill Calkins is joined by two guests representing a company called Brands in Blooms and a solution they’re bringing to garden center retailers—BloomSuite. It’s a click-to-edit website platform built specifically for garden centers, but that’s far from the full story as you’ll hear. BloomSuite also offers an e-commerce component connecting your store to nursery fulfillment partners that ship plants directly to your customers. And if your marketing messages, social media and CRM are disconnected and operating in isolation, BloomSuite ALSO offers a CRM + marketing dashboard to tie it all together with pre-built customer personas, automated content generators, calendars for planning, the ability to send targeted emails and texts, as well as full Meta connectivity to upload your social media to Instagram and Facebook.
Brands in Blooms co-founders Jeff O’Brien and Jon Morrison explain what BloomSuite is all about and why the company is laser-focused on solutions for garden centers. Bill, Jeff and Jon also discuss the importance of having a website you’re proud of, why collecting data is only as good as your plan to use it, the high cost (and confusion) of stacking multiple platforms, how e-commerce opens you up to a new customer base and how advanced tech could possibly allow us to be more human in the near future.
As a listener of this podcast, you’re encouraged schedule a free website audit with the BloomSuite team as a way to learn how these cutting-edge but simple-to-use tools can take your business to the next level. Here’s how: brandsinblooms.com/pages/schedule
More Resources:
Brands In Blooms: brandsinblooms.com
BloomSuite: brandsinblooms.com/pages/bloomsuite
Next-Gen Consumer Insights Masterclass: brandsinblooms.com/pages/course
This episode, host Bill Calkins is joined by two guests representing a company called Brands in Blooms and a solution they’re bringing to garden center retailers—BloomSuite. It’s a click-to-edit website platform built specifically for garden centers, but that’s far from the full story as you’ll hear. BloomSuite also offers an e-commerce component connecting your store to nursery fulfillment partners that ship plants directly to your customers. And if your marketing messages, social media and CRM are disconnected and operating in isolation, BloomSuite ALSO offers a CRM + marketing dashboard to tie it all together with pre-built customer personas, automated content generators, calendars for planning, the ability to send targeted emails and texts, as well as full Meta connectivity to upload your social media to Instagram and Facebook.
Brands in Blooms co-founders Jeff O’Brien and Jon Morrison explain what BloomSuite is all about and why the company is laser-focused on solutions for garden centers. Bill, Jeff and Jon also discuss the importance of having a website you’re proud of, why collecting data is only as good as your plan to use it, the high cost (and confusion) of stacking multiple platforms, how e-commerce opens you up to a new customer base and how advanced tech could possibly allow us to be more human in the near future.
As a listener of this podcast, you’re encouraged schedule a free website audit with the BloomSuite team as a way to learn how these cutting-edge but simple-to-use tools can take your business to the next level. Here’s how: brandsinblooms.com/pages/schedule
More Resources:
Brands In Blooms: brandsinblooms.com
BloomSuite: brandsinblooms.com/pages/bloomsuite
Next-Gen Consumer Insights Masterclass: brandsinblooms.com/pages/course
