Uploaded August 2026 | Updated September 2026, 3 weeks ago
ADAPT OR DIE: RECONNECT YOUR WEBSITE
ADAPT OR DIE: CONNECT ONLINE SHOPPING TO YOUR STORE
FROM THE JULY AND AUGUST 2026 ISSUES OF GREEN PROFIT MAGAZINE
WRITTEN BY JOHN STANLEY, SID RAISCH & DRIES JANSEN
NARRATED BY BILL CALKINS
EXCERPTS: Your website isn’t a brochure; it’s your store open 24 hours a day and now it’s also your application for AI recommendation. Most importantly, begin with connecting your email, text and every other marketing effort to the customer with the invitation to learn, be inspired and buy. If your customers are arriving at dead ends on your website right now, fix them and make it easy to click to send you money.
Before you sell a single plant online, your shop is already talking. A site with stale photos from two springs ago, no way to buy anything and an “Under Construction” page tells customers loud and clear: “We are not ready for you.” A clean, current online shop with real products, real prices and a “Buy Online, Pick Up In Store” button tells them the opposite: “We’re open for business, we respect your time and we’re ready to serve you right now.”
Read the Digital Editions:
July— ballpublishing.com/magazine/gp_26_07/index.aspx
August— ballpublishing.com/magazine/gp_26_08/index.aspx
This episode is sponsored by Prospiant—leaders in greenhouse design, manufacture and build. Learn more and connect with the expert team at prospiant.com. (prospiant.com/)
ADAPT OR DIE: RECONNECT YOUR WEBSITE
ADAPT OR DIE: CONNECT ONLINE SHOPPING TO YOUR STORE
FROM THE JULY AND AUGUST 2026 ISSUES OF GREEN PROFIT MAGAZINE
WRITTEN BY JOHN STANLEY, SID RAISCH & DRIES JANSEN
NARRATED BY BILL CALKINS
EXCERPTS: Your website isn’t a brochure; it’s your store open 24 hours a day and now it’s also your application for AI recommendation. Most importantly, begin with connecting your email, text and every other marketing effort to the customer with the invitation to learn, be inspired and buy. If your customers are arriving at dead ends on your website right now, fix them and make it easy to click to send you money.
Before you sell a single plant online, your shop is already talking. A site with stale photos from two springs ago, no way to buy anything and an “Under Construction” page tells customers loud and clear: “We are not ready for you.” A clean, current online shop with real products, real prices and a “Buy Online, Pick Up In Store” button tells them the opposite: “We’re open for business, we respect your time and we’re ready to serve you right now.”
Read the Digital Editions:
July— ballpublishing.com/magazine/gp_26_07/index.aspx
August— ballpublishing.com/magazine/gp_26_08/index.aspx
This episode is sponsored by Prospiant—leaders in greenhouse design, manufacture and build. Learn more and connect with the expert team at prospiant.com. (prospiant.com/)
