Uploaded November 2020 | Updated September 2026, 1 week ago

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A tutorial teaching the basics of using four social media platforms, Facebook, Instagram, Linkedin and Twitter. Led by Aniseh Sharifi of Fierce Media and brought to you by the Electric Vehicle Society.

⏱️ Chapters:
0:00 Introduction
4:00 Why Social Media for EV Advocates
8:00 Content Strategy Framework
12:02 Awareness Content: Your EV Story
20:01 Instagram: Aesthetics, Captions & Campaigns
36:00 Twitter (X): Strategy & Live Demo
52:06 Choosing the Right Platform for Your Audience
56:05 LinkedIn: Professional EV Content
1:00:04 Facebook: Canada's Biggest Social Platform
1:04:05 Paid vs Organic Posts
1:08:05 Closing Remarks