Uploaded November 2025 | Updated September 2026, 2 weeks ago
As the demand for cloud services continues to grow, so does the environmental impact of datacenters. Accurately measuring and managing carbon emissions is essential to advancing sustainability goals—but today’s approaches to carbon assessment vary widely across the industry. The panelists include Sustainability experts from Google, Meta, and Microsoft to discuss how the cloud industry can align on Product Category Rules (PCRs) and Lifecycle Assessment (LCA) standards to drive consistency, transparency, and real impact. PCRs serve as foundational guidelines for conducting LCAs, the methodology used to quantify the carbon footprint of devices and services. With a standardized PCR framework, cloud providers can perform have comparable, credible, and actionable carbon assessments—supporting better decision-making across procurement, design, and operations. Our panelists will explore the current state of carbon accounting practices in datacenters, highlight challenges in today’s fragmented landscape, and share insights into collaborative efforts underway to build unified sustainability frameworks. Attendees will gain a clearer understanding of how the industry can move from individual initiatives to collective impact, accelerating progress toward net-zero ambitions through measurable, standardized carbon assessment.
Presented by Shruti Sethi, Senior PM, Microsoft; Ines Sousa, Senior Sustainability Industry Advisor, Microsoft; Bahar Riazi, Technical Program Manager - Net Zero, Google; Alan Deng, Senior Supply Engagement Manager - Net Zero, Google
Learn More:
• SDC Website: snia.org/sniadeveloper
• SNIA Website: snia.org
• SNIA Educational Library: snia.org/library
• X: twitter.com/SNIA
• LinkedIn: linkedin.com/company/snia
As the demand for cloud services continues to grow, so does the environmental impact of datacenters. Accurately measuring and managing carbon emissions is essential to advancing sustainability goals—but today’s approaches to carbon assessment vary widely across the industry. The panelists include Sustainability experts from Google, Meta, and Microsoft to discuss how the cloud industry can align on Product Category Rules (PCRs) and Lifecycle Assessment (LCA) standards to drive consistency, transparency, and real impact. PCRs serve as foundational guidelines for conducting LCAs, the methodology used to quantify the carbon footprint of devices and services. With a standardized PCR framework, cloud providers can perform have comparable, credible, and actionable carbon assessments—supporting better decision-making across procurement, design, and operations. Our panelists will explore the current state of carbon accounting practices in datacenters, highlight challenges in today’s fragmented landscape, and share insights into collaborative efforts underway to build unified sustainability frameworks. Attendees will gain a clearer understanding of how the industry can move from individual initiatives to collective impact, accelerating progress toward net-zero ambitions through measurable, standardized carbon assessment.
Presented by Shruti Sethi, Senior PM, Microsoft; Ines Sousa, Senior Sustainability Industry Advisor, Microsoft; Bahar Riazi, Technical Program Manager - Net Zero, Google; Alan Deng, Senior Supply Engagement Manager - Net Zero, Google
Learn More:
• SDC Website: snia.org/sniadeveloper
• SNIA Website: snia.org
• SNIA Educational Library: snia.org/library
• X: twitter.com/SNIA
• LinkedIn: linkedin.com/company/snia
