S’Mores Are Having a Major Summer Moment: Hershey’s Is Turning Nostalgia Into Big Business @cheddar

Uploaded August 2026 | Updated September 2026, 2 weeks ago

Hershey’s is turning s’mores into a $250M summer opportunity. Susanne Prucha, VP of CMG Marketing, reveals the strategy behind the sweet growth.

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S’Mores Are Having a Major Summer Moment: Hershey’s Is Turning Nostalgia Into Big Business

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S’Mores Are Having a Major Summer Moment: Hershey’s Is Turning Nostalgia Into Big Business