Uploaded February 2026 | Updated September 2026, 1 week ago

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We are leaving ourselves vulnerable by refusing to evolve to where the customer actually wants us to be. 🛑
Fixed Ops Expert Chris Collins uses the famous Wayne Gretzky quote to explain the future of the service drive. It’s not enough to just react; we have to build a customer experience so special that people attach it to their own identity. 🧠
Creating a brand people want to talk about requires more than a new process—it requires a complete change in mindset and a commitment to radical honesty.
#Leadership #CustomerExperience #FixedOps #WayneGretzky #ChrisBulldogCollins #businessstrategy

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