Singing Farm: Innovative AR Loyalty Promotion at Billa  | Uniting Offline Toys and Virtual Farming @liveanimationscorp.3748
Singing Farm: Innovative AR Loyalty Promotion at Billa  | Uniting Offline Toys and Virtual Farming  @liveanimationscorp.3748
Uploaded September 2020 | Updated September 2026, 2 days ago
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Retail loyalty programs will never be the same again! A unique project - Singing farm - is starting today in the Billa supermarket chain. We have created it together with Ugears, the company that produces wooden mechanical model kits.

The loyalty program combines two technologies:

1) offline - customers can collect a toy set that includes agricultural equipment, farm animals, and buildings. All of them can be placed on a mechanical diorama. As a result, there is a large toy farm with moving animals and equipment.

2) AR - customers can scan all the collected toys and create a virtual farm in a free AR app. There they can take care of animals and develop their own farm business by receiving virtual currency. And after all the work on the farm is done, customers can create their own music tracks using the sounds of all inhabitants of the farm.

We are sure that such a tandem will bring a lot of joy to users and a significant increase in sales to our customers.
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Singing Farm: Innovative AR Loyalty Promotion at Billa | Uniting Offline Toys and Virtual Farming

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