Uploaded March 2026 | Updated September 2026, 2 weeks ago
Ever wondered what it’s like to accidentally start a global media empire from your uni group chat? In this live SXSW show, Lucy Blakiston scrolls back through the feed that is the Sh*t You Should Care About story. Expect internet reckonings, hot takes, a fangirl-to-SHE-EO pipeline, and behind-the-scenes SYSCA drama - all stitched together with honesty, humour, and a little bit of heartache. It’s like flicking through your favourite Instagram account, but in real life. No bullshit - just Lucy, the posts that changed everything, and what it’s like being a very normal girl trying to stay real in front of a very not-normal number of people.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
Ever wondered what it’s like to accidentally start a global media empire from your uni group chat? In this live SXSW show, Lucy Blakiston scrolls back through the feed that is the Sh*t You Should Care About story. Expect internet reckonings, hot takes, a fangirl-to-SHE-EO pipeline, and behind-the-scenes SYSCA drama - all stitched together with honesty, humour, and a little bit of heartache. It’s like flicking through your favourite Instagram account, but in real life. No bullshit - just Lucy, the posts that changed everything, and what it’s like being a very normal girl trying to stay real in front of a very not-normal number of people.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
