Uploaded March 2026 | Updated September 2026, 2 weeks ago
AI is the most transformative technology of our generation. The Honorable Michelle K. Lee, Founder and CEO, Obsidian Strategies, Inc. ("Architects for AI-Driven Strategies"), explores the promise and perils of AI, sharing concrete examples of how AI is being applied with impact by businesses, creators and others to drive operational efficiency, enhance customer experiences, increase revenues and augment creativity. Learn about the risks associated with AI including some novel intellectual property issues (IP) posed, and how to weigh opportunities with risks. The insights shared are from someone who has built AI solutions and been at the top levels of technology, law, business and government and boardroom, all of which perspectives are critical to the successful AI applications.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
AI is the most transformative technology of our generation. The Honorable Michelle K. Lee, Founder and CEO, Obsidian Strategies, Inc. ("Architects for AI-Driven Strategies"), explores the promise and perils of AI, sharing concrete examples of how AI is being applied with impact by businesses, creators and others to drive operational efficiency, enhance customer experiences, increase revenues and augment creativity. Learn about the risks associated with AI including some novel intellectual property issues (IP) posed, and how to weigh opportunities with risks. The insights shared are from someone who has built AI solutions and been at the top levels of technology, law, business and government and boardroom, all of which perspectives are critical to the successful AI applications.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
