Uploaded March 2026 | Updated September 2026, 2 weeks ago
Join Carl Pei for a wide-ranging conversation about where the tech industry is heading in 2026 - and why Nothing is on a mission to make tech for the next generation. In this session, Carl will reflect on how the consumer tech industry became closed and predictable, and why the next era will require a different mindset. He will share his perspective on some of the biggest shifts facing the industry, including the rise of AI-native hardware, and how AI is becoming a core part of the product experience. The conversation will also touch on Nothing’s own next chapter - from its continued push into audio to the brand’s growing physical footprint with new store openings planned across New York City, Tokyo, London, and India this year. Join Carl for a conversation about rebuilding belief in consumer technology, not by constant product launches, but thoughtful design, cultural relevance and products that people genuinely want to live with.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
Join Carl Pei for a wide-ranging conversation about where the tech industry is heading in 2026 - and why Nothing is on a mission to make tech for the next generation. In this session, Carl will reflect on how the consumer tech industry became closed and predictable, and why the next era will require a different mindset. He will share his perspective on some of the biggest shifts facing the industry, including the rise of AI-native hardware, and how AI is becoming a core part of the product experience. The conversation will also touch on Nothing’s own next chapter - from its continued push into audio to the brand’s growing physical footprint with new store openings planned across New York City, Tokyo, London, and India this year. Join Carl for a conversation about rebuilding belief in consumer technology, not by constant product launches, but thoughtful design, cultural relevance and products that people genuinely want to live with.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
