Uploaded August 2026 | Updated September 2026, 2 weeks ago

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In this "Lessons" episode, Ciera Rogers, founder of BABES and author of The Outsider Advantage, shares the entrepreneurial lessons behind building a fashion brand worn by celebrities like Kim Kardashian and Beyoncé. She explains why starting imperfectly is often more valuable than overthinking an idea, how customer feedback can help shape a brand, and when entrepreneurs need to pivot or walk away from a product that isn't working. Ciera also explores how standing out in a crowded market can become a competitive advantage, why brands need to constantly find new ways to capture attention, and how selling confidence or solving a genuine pain point can be far more powerful than simply selling a product.

➡️ Show Links
successstorypodcast.com
YouTube: youtu.be/p5nVDbNf06U
Apple: podcasts.apple.com/us/podcast/ciera-rogers-fashion-designer-founder-of-babes/id1484783544
Spotify: open.spotify.com/episode/0L8SXPQS6aXBOVgR0aSHv4

➡️ Watch the Podcast on YouTube
youtube.com/c/scottdclary