Uploaded March 2013 | Updated September 2026, 2 weeks ago

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You have genuine pricing advantage on the Big Multiples. Their costs are so large their standard margin requirement negates any purchase price advantage they have through volume. From their report and accounts we can work out they mark up on average 100%. Even with 20% discount on your buying price you can still mark up 60% and price match. And when it comes to service, you can treat people as individuals. You can tailor offers according to who you're selling to there and then.