Uploaded March 2013 | Updated September 2026, 3 weeks ago
Recap on the days previous sessions: "Shattering the Price Myth", "Wipe the Floor with the Big Guys" and "Get Offensive." The core message throughout has been to spell out the considerable material competitive advantages independents have over the Big Guys. And that your marketing needs to be far more assertive - even aggressive - to dispel the prevailing beliefs built up through the heavy marketing budgets and loss-leaders. Special focus was previously given to demonstrate how the huge costs of the Big Guys cancels out any purchasing advantage they have over independents. And that given our experience of the typical mark ups independents apply they are price competitive. This session serves to set out the results of the first Retail Price Comparison to show with data that independent IT retailers are better priced than the Big Guys.
Recap on the days previous sessions: "Shattering the Price Myth", "Wipe the Floor with the Big Guys" and "Get Offensive." The core message throughout has been to spell out the considerable material competitive advantages independents have over the Big Guys. And that your marketing needs to be far more assertive - even aggressive - to dispel the prevailing beliefs built up through the heavy marketing budgets and loss-leaders. Special focus was previously given to demonstrate how the huge costs of the Big Guys cancels out any purchasing advantage they have over independents. And that given our experience of the typical mark ups independents apply they are price competitive. This session serves to set out the results of the first Retail Price Comparison to show with data that independent IT retailers are better priced than the Big Guys.
