Uploaded March 2013 | Updated September 2026, 3 weeks ago
You have genuine price advantages over the big guys. Yet the public believes you more expensive. You have to understand where your pricing sits with your competitors and learn to explain pricing differences. Remember price is a lethal weapon and being too cheap will destroy trust in you. Be prepared to discuss pricing openly and without anxiety or embarrassment. Above all, look for opportunities to increase prices to make your reasonable given what you're offering.
You have genuine price advantages over the big guys. Yet the public believes you more expensive. You have to understand where your pricing sits with your competitors and learn to explain pricing differences. Remember price is a lethal weapon and being too cheap will destroy trust in you. Be prepared to discuss pricing openly and without anxiety or embarrassment. Above all, look for opportunities to increase prices to make your reasonable given what you're offering.
