Uploaded March 2013 | Updated September 2026, 3 weeks ago
All the evidence - external surveys, surveys we've done - points to consumers wanting to use you in preference to the Big Guys. Yet they prevail. You have to ask yourselves why. What is it that's stopping them? Is it perceptions that you're only good for repairs? Is it that customers forget you're a retailer? Can a business be built on sales of repairs and new computers alone? Or are there ways to broaden your range to catch more business from your customers and prospects?
All the evidence - external surveys, surveys we've done - points to consumers wanting to use you in preference to the Big Guys. Yet they prevail. You have to ask yourselves why. What is it that's stopping them? Is it perceptions that you're only good for repairs? Is it that customers forget you're a retailer? Can a business be built on sales of repairs and new computers alone? Or are there ways to broaden your range to catch more business from your customers and prospects?
