Uploaded January 2015 | Updated September 2026, 2 weeks ago
Shop Retro Here: amzn.to/3ghku8z
Shasta Commercial - The Finest Draft Rootbeer in the Land 1976.
I like this commercial. A great representation of the 70's version of the old west.
Ad campaign slogans over the years have included:
"Shasta! It hasta be Shasta!" (1950s to present)
"I want a pop, pop, pop! I want a Shhhhhhhhhhhasta, Shasta!" (1980s)
A 1984 Shasta commercial using the second listed slogan was featured in the 2002 M. Night Shyamalan film Signs in the scene where the old man complains about the number of soda commercials on television.
In 2009, the company launched a TV ad campaign and YouTube site. The commercials show people being hit in the head with a can of Shasta, with the catch line "Some people wouldn't know a good deal if it hit 'em in the head."
Shasta began as The Shasta Mineral Springs Company at the base of Mt. Shasta, California in 1889. In 1928 the name was changed to The Shasta Water Company. It produced bottled mineral water from Shasta Springs in Northern California. The water was poured into glass-lined railroad cars and shipped off for local bottling.
In 1931, Shasta produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale.
Partially obscured vintage billboard for Shasta Orange Soda (San Francisco, California, 2004)
Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels.
By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was renamed Shasta Beverages. In 1985, it was acquired by the National Beverage Corp., which also owns the similarly marketed Faygo line of sodas.
Shop Retro Here: amzn.to/3ghku8z
Shasta Commercial - The Finest Draft Rootbeer in the Land 1976.
I like this commercial. A great representation of the 70's version of the old west.
Ad campaign slogans over the years have included:
"Shasta! It hasta be Shasta!" (1950s to present)
"I want a pop, pop, pop! I want a Shhhhhhhhhhhasta, Shasta!" (1980s)
A 1984 Shasta commercial using the second listed slogan was featured in the 2002 M. Night Shyamalan film Signs in the scene where the old man complains about the number of soda commercials on television.
In 2009, the company launched a TV ad campaign and YouTube site. The commercials show people being hit in the head with a can of Shasta, with the catch line "Some people wouldn't know a good deal if it hit 'em in the head."
Shasta began as The Shasta Mineral Springs Company at the base of Mt. Shasta, California in 1889. In 1928 the name was changed to The Shasta Water Company. It produced bottled mineral water from Shasta Springs in Northern California. The water was poured into glass-lined railroad cars and shipped off for local bottling.
In 1931, Shasta produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale.
Partially obscured vintage billboard for Shasta Orange Soda (San Francisco, California, 2004)
Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels.
By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was renamed Shasta Beverages. In 1985, it was acquired by the National Beverage Corp., which also owns the similarly marketed Faygo line of sodas.
