Uploaded January 2026 | Updated September 2026, 1 hour ago
Send your first RCS message with Twilio (branding + SMS fallback + carousel) in minutes—step-by-step in the Console + Node.js, with Insights + carrier approval.
RCS (Rich Communication Services) lets brands send verified, branded messages—with high‑res images, videos, buttons, and carousels—directly in a user’s native messaging app. In this walkthrough, Philipe (Google RCS) and Anthony (Twilio Dev Evangelist) show how to go from zero to a working RCS sender, test on a real device, configure SMS fallback, send a message via Twilio Messaging Services, build a carousel with the Content Template Builder, monitor delivery in Messaging Insights, and finally prep what you need for carrier approval.
What you’ll learn:
- Create an RCS Sender in the Twilio Console (verified brand profile)
- Add a test device and send a test RCS message
- Configure a Messaging Service with RCS + SMS fallback
- Send RCS using Node.js (Twilio helper library)
- Build and send an RCS carousel using Content Template Builder
- Track delivery + errors with Messaging Insights
- Submit for carrier approval (required assets + compliance steps)
Chapters:
00:00 Intro: RCS + Twilio overview (Google RCS x Twilio)
00:37 What we’ll build (sender, test device, fallback, carousel, insights, approval)
01:06 Why RCS Sender branding matters (verified profile + trust)
01:38 Create an RCS Sender in the Twilio Console
03:20 Add a test device + send a test RCS message
04:27 Create a Messaging Service (RCS sender pool)
05:00 Add SMS fallback number (when RCS isn’t available)
06:06 Send an RCS message with Node.js (Messaging Service SID)
07:16 Build a carousel with Content Template Builder
09:04 Monitor delivery + analytics in Messaging Insights
10:12 Carrier approval: what to submit + what gets locked after submission
10:45 Wrap-up: where to learn more (RCS docs + onboarding + free trial)
💻 Sign up for a Twilio account here: twil.io/trytwilio-yt
👉 Subscribe for more Twilio updates: twil.io/sub-twiliodevs
Recommended resources:
RCS docs: twilio.com/docs/rcs/onboarding
Content Template Builder: twilio.com/docs/content
Twilio Messaging Insights: twilio.com/docs/messaging/features/messaging-insights
Twilio Messaging Services SMS fallback: twilio.com/docs/messaging/api/message-resource#send-an-rcs-message
#RCS #Twilio #Google #RBM #MessagingAPI #Nodejs #Developer #APIs #CustomerEngagement #SMS #Carousel #ChatFeatures #MessagingInsights #SystemDesign #DevRel
Send your first RCS message with Twilio (branding + SMS fallback + carousel) in minutes—step-by-step in the Console + Node.js, with Insights + carrier approval.
RCS (Rich Communication Services) lets brands send verified, branded messages—with high‑res images, videos, buttons, and carousels—directly in a user’s native messaging app. In this walkthrough, Philipe (Google RCS) and Anthony (Twilio Dev Evangelist) show how to go from zero to a working RCS sender, test on a real device, configure SMS fallback, send a message via Twilio Messaging Services, build a carousel with the Content Template Builder, monitor delivery in Messaging Insights, and finally prep what you need for carrier approval.
What you’ll learn:
- Create an RCS Sender in the Twilio Console (verified brand profile)
- Add a test device and send a test RCS message
- Configure a Messaging Service with RCS + SMS fallback
- Send RCS using Node.js (Twilio helper library)
- Build and send an RCS carousel using Content Template Builder
- Track delivery + errors with Messaging Insights
- Submit for carrier approval (required assets + compliance steps)
Chapters:
00:00 Intro: RCS + Twilio overview (Google RCS x Twilio)
00:37 What we’ll build (sender, test device, fallback, carousel, insights, approval)
01:06 Why RCS Sender branding matters (verified profile + trust)
01:38 Create an RCS Sender in the Twilio Console
03:20 Add a test device + send a test RCS message
04:27 Create a Messaging Service (RCS sender pool)
05:00 Add SMS fallback number (when RCS isn’t available)
06:06 Send an RCS message with Node.js (Messaging Service SID)
07:16 Build a carousel with Content Template Builder
09:04 Monitor delivery + analytics in Messaging Insights
10:12 Carrier approval: what to submit + what gets locked after submission
10:45 Wrap-up: where to learn more (RCS docs + onboarding + free trial)
💻 Sign up for a Twilio account here: twil.io/trytwilio-yt
👉 Subscribe for more Twilio updates: twil.io/sub-twiliodevs
Recommended resources:
RCS docs: twilio.com/docs/rcs/onboarding
Content Template Builder: twilio.com/docs/content
Twilio Messaging Insights: twilio.com/docs/messaging/features/messaging-insights
Twilio Messaging Services SMS fallback: twilio.com/docs/messaging/api/message-resource#send-an-rcs-message
#RCS #Twilio #Google #RBM #MessagingAPI #Nodejs #Developer #APIs #CustomerEngagement #SMS #Carousel #ChatFeatures #MessagingInsights #SystemDesign #DevRel
