Uploaded July 2025 | Updated September 2026, 1 hour ago
Discover how Twilio Segment Next Gen Journeys delivers smarter, real-time customer engagement by using unified data and instant logic to trigger the right message at the right moment—no more missed opportunities or generic outreach. See how you can streamline operations, personalize experiences, and increase efficiency across marketing, ops, and growth teams.
💻 Sign up for a Twilio account here: twil.io/trytwilio-yt
👉 Subscribe for more developer content: twil.io/sub-twiliodevs
🗣️ Join the Twilio Discord: twil.io/tu-discord
🌐 Check out the Product Tour: twil.io/journey-tour
👷 Building the next generation of journeys blog post: twil.io/journeys_blog
Key concepts:
🚀 Real-time Engagement - Instantly react to customer actions.
🔗 Unified Data - Centralizes all customer data for journeys.
🛠️ Flexible Personalization - Tailors messages to user context.
🤝 Team Empowerment: Enables direct control for marketing teams.
📈 Better Results: Reduces drop-off and improves outcomes.
⏰ Chapters:
00:00 Intro
00:26 The Problems with Traditional Customer Journeys
01:05 Next Gen Journeys: The Game Changer
02:17 Use Case: Onboarding
02:37 Use Case: Cart Abandonment
03:11 Use Case: Campaign Suppression
03:34 Segment In Action & Results
Discover how Twilio Segment Next Gen Journeys delivers smarter, real-time customer engagement by using unified data and instant logic to trigger the right message at the right moment—no more missed opportunities or generic outreach. See how you can streamline operations, personalize experiences, and increase efficiency across marketing, ops, and growth teams.
💻 Sign up for a Twilio account here: twil.io/trytwilio-yt
👉 Subscribe for more developer content: twil.io/sub-twiliodevs
🗣️ Join the Twilio Discord: twil.io/tu-discord
🌐 Check out the Product Tour: twil.io/journey-tour
👷 Building the next generation of journeys blog post: twil.io/journeys_blog
Key concepts:
🚀 Real-time Engagement - Instantly react to customer actions.
🔗 Unified Data - Centralizes all customer data for journeys.
🛠️ Flexible Personalization - Tailors messages to user context.
🤝 Team Empowerment: Enables direct control for marketing teams.
📈 Better Results: Reduces drop-off and improves outcomes.
⏰ Chapters:
00:00 Intro
00:26 The Problems with Traditional Customer Journeys
01:05 Next Gen Journeys: The Game Changer
02:17 Use Case: Onboarding
02:37 Use Case: Cart Abandonment
03:11 Use Case: Campaign Suppression
03:34 Segment In Action & Results
