Uploaded August 2017 | Updated September 2026, 10 minutes ago
"My job is to create illusions with audio" - Scott Gershin, Director of Sound Editorial, Technicolor
Learn more: immersive.technicolor.com
"My job is to create illusions with audio" - Scott Gershin, Director of Sound Editorial, Technicolor
Learn more: immersive.technicolor.com








![[Part 2] Beyond CES: The Next Frontier in Advertising with The Mills 3D Billboards
Join in for the second instalment of our two-part series, with The Mills expert panelists Jocelyn Birsch - US Director of Experience and Magdalena Luna - Creative Director.
They will dive into the future of advertising with us, and well explore how 3D billboards are not just transforming the skyline but also the way we experience storytelling and advertising.
#TechnicolorCreativeStudios#TheMill #CES #Advertising #3DBillboards [Part 2] Beyond CES: The Next Frontier in Advertising with The Mills 3D Billboards](https://i.ytimg.com/vi/qcGHAEPIg3I/mqdefault.jpg)

