Uploaded February 2016 | Updated September 2026, 1 hour ago
Part 1 — Josh Limor, Technicolor’s Senior Director, Ecosystem and Technology Development, discusses the early transition in sports broadcasting from High Definition to 4K Ultra High Definition, High Frame Rate, High Dynamic Range and Wider Color Gamut.
Part 1 — Josh Limor, Technicolor’s Senior Director, Ecosystem and Technology Development, discusses the early transition in sports broadcasting from High Definition to 4K Ultra High Definition, High Frame Rate, High Dynamic Range and Wider Color Gamut.





![[Part 2] Beyond CES: The Next Frontier in Advertising with The Mills 3D Billboards
Join in for the second instalment of our two-part series, with The Mills expert panelists Jocelyn Birsch - US Director of Experience and Magdalena Luna - Creative Director.
They will dive into the future of advertising with us, and well explore how 3D billboards are not just transforming the skyline but also the way we experience storytelling and advertising.
#TechnicolorCreativeStudios#TheMill #CES #Advertising #3DBillboards [Part 2] Beyond CES: The Next Frontier in Advertising with The Mills 3D Billboards](https://i.ytimg.com/vi/qcGHAEPIg3I/mqdefault.jpg)




