Uploaded February 2021 | Updated September 2026, 8 hours ago
In this session, two expert climate communicators describe communication techniques that research has shown effectively breach the partisan divide. They show how to avoid framing, language, and other factors that unintentionally signal bias and undermine trust in climate science. And they suggest ways to pitch climate stories to outlets that typically don’t cover the topic or that reach a skeptical audience.
Max Boykoff, who heads up the Media and Climate Change Observatory at the University of Colorado, Boulder, presents the latest results from his group's study of 46,000 print articles on climate change from 17 sources in five nations and how these and other research results illuminate how different kinds of reporting about climate do—and do not—resonate broadly with the public.
Geologist and Yale Climate Connections contributor Karin Kirk presents a case study describing how she convinced editors at a sporting magazine that usually avoids climate change to tackle the topic, how she managed negative pushback generated by the piece, and what she has since learned about people’s motivations on climate change, why various messages tend to be ‘sticky’ and effective, and what factors actually help people change their minds.
In this session, two expert climate communicators describe communication techniques that research has shown effectively breach the partisan divide. They show how to avoid framing, language, and other factors that unintentionally signal bias and undermine trust in climate science. And they suggest ways to pitch climate stories to outlets that typically don’t cover the topic or that reach a skeptical audience.
Max Boykoff, who heads up the Media and Climate Change Observatory at the University of Colorado, Boulder, presents the latest results from his group's study of 46,000 print articles on climate change from 17 sources in five nations and how these and other research results illuminate how different kinds of reporting about climate do—and do not—resonate broadly with the public.
Geologist and Yale Climate Connections contributor Karin Kirk presents a case study describing how she convinced editors at a sporting magazine that usually avoids climate change to tackle the topic, how she managed negative pushback generated by the piece, and what she has since learned about people’s motivations on climate change, why various messages tend to be ‘sticky’ and effective, and what factors actually help people change their minds.
