Uploaded May 2026 | Updated September 2026, 2 weeks ago

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Sampo Parkkinen is the Founder and CEO of Revieve, a beauty technology company focused on helping global beauty, skin, health, and wellness brands deliver personalized digital experiences through AI, AR, and computer vision. A serial technology entrepreneur and operator, he has led Revieve since its founding in 2016 and grown it into a platform supporting brands and retailers across their digital consumer journeys. Sampo previously co-founded RapidBlue Solutions, where he served as COO before its acquisition by ShopperTrak. He is also a Venture Partner at Gorilla Capital, where he supports early-stage technology companies across the Nordics.

Here’s a glimpse of what you’ll learn:

• [0:00] Intro
• [1:42] Sampo Parkkinen’s favorite AI tools and daily reliance on Claude
• [6:26] Revieve’s mission to help consumers buy instead of pushing them to purchase
• [10:37] How RoC Skincare uses AI to drive customer acquisition
• [15:17] Using face scans and AI across skincare, makeup, hair care, and fragrance
• [22:24] How Revieve evolved its SaaS pricing and business model
• [28:01] Why white-glove onboarding helps customers get better results
• [31:31] Reducing friction in e-commerce and improving conversion rates
• [39:38] Sampo’s role at Gorilla Capital and backing resilient founders

In this episode…

Beauty and wellness products are deeply personal, yet most e-commerce experiences still push consumers toward transactions instead of guidance. As AI changes how people discover products, how can brands create digital experiences that feel more helpful, personal, and trustworthy?

For Sampo Parkkinen, a serial entrepreneur and investor focused on AI-powered customer experience, the answer is to shift from selling products to helping consumers buy with confidence.

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