Uploaded July 2026 | Updated September 2026, 2 weeks ago

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Filip Keuppens is the CEO of The Pickle Juice Company, a leading functional beverage brand known for its science-backed sports drink designed to help stop muscle cramps. Under his leadership, the company has expanded to more than 17,000 retailers across the US and is trusted by elite athletes and professional sports teams. Before leading The Pickle Juice Company, Filip built deep experience in sales, marketing, and retail at major companies, including Kraft Heinz, Warner Home Video, and 20th Century Fox. He is passionate about advancing sports hydration through science, innovation, and consumer education.

Here’s a glimpse of what you’ll learn:

• [0:00] Intro
• [4:30] Filip Keuppens explains how Pickle Juice stops muscle cramps in under 60 seconds
• [7:59] The role of vinegar grain, and nerve receptors in cramp relief
• [14:03] The NFL game that sparked Pickle Juice’s origin story
• [18:05] Strategies for successfully launching products into major retail stores
• [24:30] Building a brand through an ambassador program that creates loyal advocates
• [35:12] How The Pickle Juice Company is exploring AI for operations and efficiency

In this episode…

Muscle cramps can strike without warning and derail athletic performance. But what if relieving a cramp had less to do with electrolytes and more to do with your nervous system? What does science reveal about how to stop muscle cramps almost instantly?

For Filip Keuppens, a consumer products executive and endurance athlete, muscle cramps are primarily a neurological issue rather than simply the result of dehydration or electrolyte loss. He explains how years of scientific research led to the development of a proprietary formula that interrupts the nerve signals responsible for cramping in 60 seconds or less.

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