Saar Safra on "Honey Laundering" and Why 90% of Honey Is Fake @aleph-vc

Uploaded August 2026 | Updated September 2026, 2 days ago

Most honey sold in the US isn't real honey, and Beewise founder Saar Safra has a name for it: honey laundering.

Cheap rice and corn syrup gets dumped onto the market with the same color and texture as honey, then sold as the real thing for a fraction of what it costs to produce. The shopper can't tell the difference. Their body can.

"Only 10% of it is real honey. 90% of it is a sweetener that just does harm to your body."

It's the kind of detail that reframes an entire grocery aisle.

Watch the full episode → bit.ly/4402fdj
#Shorts #Beewise #Honey #FoodFraud #SaarSafra

$Saar Safra on Honey Laundering and Why 90% of Honey Is Fake Most honey sold in the US isnt real honey, and Beewise founder Saar Safra has a name for it: honey laundering. Cheap rice and corn syrup gets dumped onto the market with the same color and texture as honey, then sold as the real thing for a fraction of what it costs to produce. The shopper cant tell the difference. Their body can. Only 10% of it is real honey. 90% of it is a sweetener that just does harm to your body. Its the kind of detail that reframes an entire grocery aisle. Watch the full episode → https://bit.ly/4402fdj #Shorts #Beewise #Honey #FoodFraud #SaarSafra$

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