Uploaded October 2019 | Updated September 2026, 1 day ago
Our Living Management Project is four-week long, intense consultancy project where students solve real problems for leading Dutch companies. This year, Unilever asked students to develop a business case for a more sustainable pouch, the most widely used food packaging at the company.
As Erin Groot points out in the video, designing any new packaging is a challenge: consumer interests have to align with food safety, costs and sustainability.
Full-time MBA student Changju Kim aptly remarks that things turned rather chaotic at first, with students rushing from all sides towards a possible solution.
Listening skills were sharpened and eventually, the group settled on a circular strategy, says student Ana Clara Teixeira.
End of story, Unilever is now using both the solution the students came up with, as well as a toolkit they developed to evaluate new products. Also, Ana Clara is now with Unilever, working in the exact same field she consulted on.
Feel free to contact us for more information!
📷Instagram: instagram.com/rsm_mba
🔵Facebook: facebook.com/RSMMBA
💼 LinkedIn: linkedin.com/showcase/rsm-executiveeducation
🌐Website: https://www.rsm.nl/education/mba/
Our Living Management Project is four-week long, intense consultancy project where students solve real problems for leading Dutch companies. This year, Unilever asked students to develop a business case for a more sustainable pouch, the most widely used food packaging at the company.
As Erin Groot points out in the video, designing any new packaging is a challenge: consumer interests have to align with food safety, costs and sustainability.
Full-time MBA student Changju Kim aptly remarks that things turned rather chaotic at first, with students rushing from all sides towards a possible solution.
Listening skills were sharpened and eventually, the group settled on a circular strategy, says student Ana Clara Teixeira.
End of story, Unilever is now using both the solution the students came up with, as well as a toolkit they developed to evaluate new products. Also, Ana Clara is now with Unilever, working in the exact same field she consulted on.
Feel free to contact us for more information!
📷Instagram: instagram.com/rsm_mba
🔵Facebook: facebook.com/RSMMBA
💼 LinkedIn: linkedin.com/showcase/rsm-executiveeducation
🌐Website: https://www.rsm.nl/education/mba/
