Uploaded April 2023 | Updated September 2026, 2 hours ago
What a privilege it is to have the top graduate of the Air Force Top Gun School and retired U.S. Air Force F-22 and F-15 fighter pilot and squadron commander, Rob “Cujo” Teschner in the studio with Marcus for this week’s Team Never Quit Podcast. Listen in for an inspiring conversation with Cujo, whose life is an amazing success story, and whose life mission is to teach and inspire others, bridging the gap between the principles of high performance combat veterans and high performance business.
His fight with Colorectal Cancer is what prompted Cujo to retire from the Air Force early. Yet his ambition led to his path of entrepreneurship, leadership and team development. Cujo is the founder and CEO of VMax Group, an international leadership training company and he has authored several books, two of which went to #1 on the Amazon bestseller list.
In this episode you will hear:
• I loved being part of the Air Force family. We lived all over the place. (7:57)
• 1977 when Luke Skywalker wants to join some academy and then join the rebellion. That resonated with me. (9:49)
• As a kid, I felt like the military was my family. It’s what I knew. (10:50)
• I thought it was always cool to hop on an airplane to go someplace new. To meet new people along the way. (13:00)
• My letter – the one that says “thanks for applying” never said “try again”. (18:26)
• The more people told me it wasn’t gonna happen the more committed I was to proving them wrong. (20:47)
• I had never flown an airplane before I went to the Air Force Academy. (23:32)
• Isn’t that stunning how fast we accelerate leadership – how fast we accelerate somebody to realize their potential? (27:07)
• If there was a time period I could freeze it would be First Lieutenant to Captain, because that’s when I was out there doing the mission. (28:28)
• What we need is a constant stream of warriors who are ready to go forth and do. (35:18)
• The biggest honor of my military career was being called to be an instructor at our Fighter Weapons School, basically it’s the Air Force Top Gun Program. (36:49)
• You can beat people up and tell them how much they suck and they can learn from that, but another alternative might be Hey Cujo, we were 2 decisions from victory today. (43:55)
• I try to apply that to my kids. (44:46)
• One of the huge blessings of my life was being a part of teams that mattered. (48:09)
• Our family team got a whole heck of a lot better as a result of my failure with cancer. That caused us to focus where we needed to. I’m eternally grateful for it. (52:32)
• One of the best 4-star bosses I ever worked for would come in every month and ask us “Hey what are you doing for the home team?” (55:33)
—
For More Fun, Follow:
Team Never Quit
Instagram: instagram.com/team_neverquit
Marcus Luttrell
Instagram: instagram.com/marcusluttrell
Melanie Luttrell:
Instagram: instagram.com/melanieluttrell
Hunter Luttrell
Instagram: instagram.com/huntero13
—
Support the Show
patreon.com/teamneverquit
—
Special Thanks / Credits
Executive Producer & Artwork - Hunter Luttrell
Audio Engineer - Joey Garza
Video Editor - John Fritzsching
—
About TNQ Podcast:
Each week join Retired Navy SEAL and Lone Survivor Marcus Luttrell, Morgan Luttrell, and Producer Andrew Brockenbush as they’ll take you into the “briefing room” to chat with incredible guests who share their greatest never quit stories. This humorous, heartfelt, and entertaining podcast is changing lives and has become a beacon of hope and resilience to those who are facing the impossible. One of the best ways we can support our community is to share their stories so that we might inspire others to Never Quit.
We’re bringing you real-life stories of men and women who took life’s toughest challenges and met them head-on, radically changing their own lives and inspiring others to do the same.
What a privilege it is to have the top graduate of the Air Force Top Gun School and retired U.S. Air Force F-22 and F-15 fighter pilot and squadron commander, Rob “Cujo” Teschner in the studio with Marcus for this week’s Team Never Quit Podcast. Listen in for an inspiring conversation with Cujo, whose life is an amazing success story, and whose life mission is to teach and inspire others, bridging the gap between the principles of high performance combat veterans and high performance business.
His fight with Colorectal Cancer is what prompted Cujo to retire from the Air Force early. Yet his ambition led to his path of entrepreneurship, leadership and team development. Cujo is the founder and CEO of VMax Group, an international leadership training company and he has authored several books, two of which went to #1 on the Amazon bestseller list.
In this episode you will hear:
• I loved being part of the Air Force family. We lived all over the place. (7:57)
• 1977 when Luke Skywalker wants to join some academy and then join the rebellion. That resonated with me. (9:49)
• As a kid, I felt like the military was my family. It’s what I knew. (10:50)
• I thought it was always cool to hop on an airplane to go someplace new. To meet new people along the way. (13:00)
• My letter – the one that says “thanks for applying” never said “try again”. (18:26)
• The more people told me it wasn’t gonna happen the more committed I was to proving them wrong. (20:47)
• I had never flown an airplane before I went to the Air Force Academy. (23:32)
• Isn’t that stunning how fast we accelerate leadership – how fast we accelerate somebody to realize their potential? (27:07)
• If there was a time period I could freeze it would be First Lieutenant to Captain, because that’s when I was out there doing the mission. (28:28)
• What we need is a constant stream of warriors who are ready to go forth and do. (35:18)
• The biggest honor of my military career was being called to be an instructor at our Fighter Weapons School, basically it’s the Air Force Top Gun Program. (36:49)
• You can beat people up and tell them how much they suck and they can learn from that, but another alternative might be Hey Cujo, we were 2 decisions from victory today. (43:55)
• I try to apply that to my kids. (44:46)
• One of the huge blessings of my life was being a part of teams that mattered. (48:09)
• Our family team got a whole heck of a lot better as a result of my failure with cancer. That caused us to focus where we needed to. I’m eternally grateful for it. (52:32)
• One of the best 4-star bosses I ever worked for would come in every month and ask us “Hey what are you doing for the home team?” (55:33)
—
For More Fun, Follow:
Team Never Quit
Instagram: instagram.com/team_neverquit
Marcus Luttrell
Instagram: instagram.com/marcusluttrell
Melanie Luttrell:
Instagram: instagram.com/melanieluttrell
Hunter Luttrell
Instagram: instagram.com/huntero13
—
Support the Show
patreon.com/teamneverquit
—
Special Thanks / Credits
Executive Producer & Artwork - Hunter Luttrell
Audio Engineer - Joey Garza
Video Editor - John Fritzsching
—
About TNQ Podcast:
Each week join Retired Navy SEAL and Lone Survivor Marcus Luttrell, Morgan Luttrell, and Producer Andrew Brockenbush as they’ll take you into the “briefing room” to chat with incredible guests who share their greatest never quit stories. This humorous, heartfelt, and entertaining podcast is changing lives and has become a beacon of hope and resilience to those who are facing the impossible. One of the best ways we can support our community is to share their stories so that we might inspire others to Never Quit.
We’re bringing you real-life stories of men and women who took life’s toughest challenges and met them head-on, radically changing their own lives and inspiring others to do the same.
![CESALINA GRACIE, Granddaughter of Brazilian Jiu-Jitsu Founder: Climbing Everest & Empowering Women
In this week’s Team Never Quit Podcast, we are honored to host a remarkable individual who has not only mastered the art of Brazilian Jiu-Jitsu but has also conquered the world’s highest peak – Mount Everest. Join us as Marcus and Melanie delve into the incredible journey of Cesalina Gracie. Hailing from a family that pioneered and revolutionized this martial art, Cesalina has carried the torch forward, dedicating her life to mastering the intricacies of Jiu-Jitsu. Cesalina shares insights into the mental and physical preparation required for both the Jiu-Jitsu arena and the formidable slopes of Everest. How do the principles of discipline, resilience, and focus intertwine between the mats and the mountains? Listen in and be inspired by this incredible woman of purpose and power.
Whether you’re a Jiu-Jitsu enthusiast, an aspiring mountaineer, or someone navigating life’s challenges, Cesalina’s journey offers invaluable insights that transcend boundaries.
Socials:
– IG: cesagracie
– www.cesalina.com
– IG: team_neverquit
In this episode you will hear:
• Back in the day, there were eighteen martial arts, different clans that had different practices in Japan, and they all ended with “Jitsu.” (7:08)
• There are no bad kids. There’s bad environments for kids. (10:41)
• [Jiu Jitsu] is an equalizer of emotions for kids. Jiu Jitsu is gonna honor your personality. (11:04)
• Nobody needs to tell us where you’re gonna find the environment, because when you walk in, the systems that are in place teach you before you hear a word from your coach. (12:54)
• [My grandfather] saw immediately what the power of that art was and the incredible responsibility that came with it. (13:45)
• This [Jiu Jitsu] is a tool for self-development. I’m not here to learn how to fight. I’m here to feel powerful and feel capable without having to look powerful and look capable. (14:00)
• That’s the beautiful thing about Jiu Jitsu, is that it lives on the inside. (14:21)
• [My family] proved the efficiency of Jiu Jitsu to the rest of the world. (20:43)
• If the whole world learns these tools, we’re gonna live in a society that is more peaceful, that is more respectful, because when you have human beings that are self-confident and compassionate, you start changing the way we interact with each other, and we start changing the way we live our lives. (21:19)
• As a grown up, I understand the difference between winners and champions. (30:06)
• The most important thing about Jiu Jitsu that it builds and internal constitution that is so strong that you can deal with anything in life. (36:32)
• The greatest value of Jiu Jitsu is applied outside of the mat. (40:36)
• Ultimately, the greatest skill you can have is awareness. (44:01)
• We have to be brutally honest with ourselves as to where we’re standing in life. (55:32)
• What’s actually gonna take you to the top are the mindsets that you’ve created in your journey in Jiu Jitsu. (1:01:58)
• [While climbing Mount Everest] the one question that I did not ask myself was “should I go back to Everest Base Camp?” (1:03:16)
• Another part that was really hard [while climbing Mount Everest] was when I saw dead bodies in the mountain for the first time. (1:03:28)
• I hope everyone gets to experience something in their lives that they have a hard time describing. (1:10:30)
• When I got back to base camp, I immediately called my family, because I didn’t tell anybody I was climbing Mount Everest. (1:20:29)
• Champions are still champions even when they lose. (1:25:35)
• When you have confidence in yourself, you solve so many problems. (1:54:35)
—
For More Fun, Follow:
Team Never Quit
Instagram: https://www.instagram.com/team_neverquit/
Marcus Luttrell
Instagram: https://www.instagram.com/marcusluttrell/
Melanie Luttrell:
Instagram: https://www.instagram.com/melanieluttrell
Hunter Luttrell
Instagram: https://www.instagram.com/huntero13
—
Support the Show
http://patreon.com/teamneverquit
—
Special Thanks / Credits
Executive Producer & Artwork - Hunter Luttrell
Audio Engineer - Joey Garza
Video Editor - John Fritzsching
—
About TNQ Podcast:
Each week join Retired Navy SEAL and Lone Survivor Marcus Luttrell, Morgan Luttrell, and Producer Andrew Brockenbush as they’ll take you into the “briefing room” to chat with incredible guests who share their greatest never quit stories. This humorous, heartfelt, and entertaining podcast is changing lives and has become a beacon of hope and resilience to those who are facing the impossible. One of the best ways we can support our community is to share their stories so that we might inspire others to Never Quit.
We’re bringing you real-life stories of men and women who took life’s toughest challenges and met them head-on, radically changing their own lives and inspiring others to do the same. CESALINA GRACIE, Granddaughter of Brazilian Jiu-Jitsu Founder: Climbing Everest & Empowering Women](https://i.ytimg.com/vi/lQ615vKSkHA/mqdefault.jpg)
![SHERRI REULAND: Co-founder Boot Campaign, Behind The Scenes Of Its Creation, Inspiring Entrepreneur
Transforming Smiles and Lives: A Conversation with Sherri Reuland.
Welcome back, faithful listeners, to another exciting episode of the Team Never Quit Podcast with your host, retired Navy SEAL Marcus Luttrell. Today, we have a truly inspiring guest joining us – Sherri Reuland, a remarkable individual making a significant impact in various fields. From her work as an Orthodontist to her involvement in charitable efforts like the Boot Campaign, a non-profit organization supporting military veterans and their families. Learn more about the incredible initiatives of the Boot Campaign and how Sherri contributes to making a difference in the lives of those who served.
Sherri is also the author of the JIC (Just in Case) book. Tune in as she discusses the inspiration behind the book, its purpose, and the valuable lessons it imparts. The book is not only a guide for emergency preparedness but also a testament to Sherri’s commitment to helping others lead safer, more secure lives.
Sherri’s diverse interests also extend to the world of film, where she is involved in an exciting project promoting the benefits of Ibogaine. Learn about her investment in this promotional film and how she sees it as a platform to raise awareness about the potential therapeutic uses of Ibogaine.
Don’t miss this insightful conversation with Sherri Reuland, and be prepared to be motivated to make a difference in your own unique way! Subscribe, share, and join us next time for another engaging episode of the Team Never Quit Podcast.
Socials:
– silverpickranch_
– team_neverquit , marcusluttrell , melanieluttrell , huntero13
Sponsors:
– https://www.navyfederal.org/
– shhtape.com [TNQ]
– Robinhood.com/boost
– usejoymode.com [TNQ]
In this episode you will hear:
• We wanted to use our collective skillsets to find a way NOT to start a charity or to raise money, but to start a movement – a campaign about putting yourself in their [veterans’] shoes. Empathy – how do we connect with this community we don’t know a lot about. (15:29)
• Our goal was to exploit them [our veterans] in the benefit of the military. (24:24)
• A lot of the executive functions of my family fall on my shoulders, and I thought “I’ve got to write so much down, [thus the JIC Book was created] because if something happens to me my family is gonna be very, very lost.”
• My son has a lot of the entrepreneurial spirit. (57:05)
• I bought the land and a car wash; invested a little bit in new equipment, and then turned my son and three of his friends loose on it. They had to understand customer service, and how to be polite, and they did it flawlessly. They learned how to grow up. (57:44)
• I think that we are facing a mental health crisis. Then I see this Ibogaine – It has applications to treat a very large spectrum of symptomology. (62:57)
• I’m investing in a film that’s gonna tell the story about the beginnings of Ibogaine. (64:04)
• My role in this is to bring awareness to some of what the research is showing. And to get it known and seen by people who can make a big difference. (69:09)
• [Marcus] It gets to the root of what’s bothering you – Not all those layers you’ve put in there, or that other people put in there, or that life’s put in there. (70:46)
• [It’s] absolutely the best thing that ever happened to me. (71:27)—
For More Fun, Follow:
Team Never Quit
Instagram: https://www.instagram.com/team_neverquit/
Marcus Luttrell
Instagram: https://www.instagram.com/marcusluttrell/
Melanie Luttrell:
Instagram: https://www.instagram.com/melanieluttrell
Hunter Luttrell
Instagram: https://www.instagram.com/huntero13
—
Support the Show
http://patreon.com/teamneverquit
—
Special Thanks / Credits
Executive Producer & Artwork - Hunter Luttrell
Audio Engineer - Joey Garza
Video Editor - John Fritzsching
—
About TNQ Podcast:
Each week join Retired Navy SEAL and Lone Survivor Marcus Luttrell, Morgan Luttrell, and Producer Andrew Brockenbush as they’ll take you into the “briefing room” to chat with incredible guests who share their greatest never quit stories. This humorous, heartfelt, and entertaining podcast is changing lives and has become a beacon of hope and resilience to those who are facing the impossible. One of the best ways we can support our community is to share their stories so that we might inspire others to Never Quit.
We’re bringing you real-life stories of men and women who took life’s toughest challenges and met them head-on, radically changing their own lives and inspiring others to do the same. SHERRI REULAND: Co-founder Boot Campaign, Behind The Scenes Of Its Creation, Inspiring Entrepreneur](https://i.ytimg.com/vi/lUgx8Pd9gbk/mqdefault.jpg)
![MARSHA PETRIE SUE: Author, Speaker, Arizona G&F Commissioner talks She Never Quit, & Gun Safety
In this week’s Team Never Quit Podcast, Marcus welcomes Martha Petrie Sue, a prominent figure in the world of outdoor media and an inspiring leader as the Chair of the Women’s Outdoor Media Association (WOMA) – a 501c3 raising money for Foundation for Women Warriors and other groups. As the Chair of WOMA, Martha plays a pivotal role in fostering a community where women in outdoor media can connect, collaborate, and thrive. She champions the voices of women, breaking barriers in an industry traditionally dominated by men. Martha was also appointed Arizona Game & Fish Commissioner.
Martha is not just an advocate for outdoor activities; she’s a trailblazer, carving a path for women in the outdoor media landscape. With a passion for adventure and a deep appreciation for the outdoors, Martha has seamlessly merged her love for nature with her career, creating a powerful impact along the way. She shares insights into her personal journey and the milestones that led her to become a prominent figure in the outdoor media landscape.
Martha Petrie Sue’s journey is a testament to the transformative power of passion and perseverance. As the Chair of WOMA, she continues to inspire and empower women to embrace their love for the outdoors and make their mark in the world of media.
Join us for a riveting conversation that explores the intersection of adventure, advocacy, and media with the remarkable Martha Petrie Sue. Tune in and be inspired!
In this episode you will hear:
• I had a practice husband for 11 years. (4:50)
• 31 years later [in my marriage] here I am Commissioner for Arizona Game & Fish; sitting on the executive committee of NRA Women’s Leadership Forum; I sit on the Arizona Marine Corps Scholarship Foundation Board, I’m involved with the Women’s Outdoor Media Association, supporting foundation for women warriors. I do a lot of hunting with wounded warriors and females from that group and do a lot of outdoor experiences for all associations here in Arizona. (7:44).
• 50% of gun sales have been new gun sales to women. I think it’s fantastic, but you gotta get training, and once you get training, you can’t get stale, you have to keep training. (9:28)
• When you [Melanie] and Deb and I started the She Never Quit down at your beautiful ranch in Texas, we had women who had never seen a gun. To teach them not only how to shoot, but the safety behind it is critically important. (9:43)
• A woman came up and she says “We just have to get rid of all these guns in the world.” I said so what you’re saying is I don’t have the right to keep myself safe, is that what I’m hearing you say? “Well no, that’s not what I mean.” Well that’s what you’re saying when you say that. (12:03)
• Some people will never have an open mind. (16:12)
• There’s some people that just will not, and won’t know, and don’t know how to listen. (16:23)
• {Marcus] “You know how bad I wanna fly the space Shuttle?” (17:01)
• You teach the woman, you teach the family (18:40)
• Kids don’t understand the consequence of doing something anymore. And there’s no core of morality it seems to me. (22:08)
• [Melanie] Our leaders act like divorced husband and wife; they argue in front of us, whether that’s our President or Congress. (23:14)
• How do you teach the parents and the teachers how they’re basically ruining these kids’ lives? Where do we start? (24:34)
• We make contracts through Arizona Game & Fish with the ranchers, and we will go out and take out the barbed wire on the fence and put in smooth wire 18” high because the Pronghorn actually go under a fence. They rarely will go over a fence. (27:35)
• [Marcus] Humans, by nature, like to see things get destroyed & beat up. (37:44)
—
For More Fun, Follow:
Team Never Quit
Instagram: https://www.instagram.com/team_neverquit/
Marcus Luttrell
Instagram: https://www.instagram.com/marcusluttrell/
Melanie Luttrell:
Instagram: https://www.instagram.com/melanieluttrell
Hunter Luttrell
Instagram: https://www.instagram.com/huntero13
—
Support the Show
http://patreon.com/teamneverquit
—
Special Thanks / Credits
Executive Producer & Artwork - Hunter Luttrell
Audio Engineer - Joey Garza
Video Editor - John Fritzsching
—
About TNQ Podcast:
Each week join Retired Navy SEAL and Lone Survivor Marcus Luttrell, Morgan Luttrell, and Producer Andrew Brockenbush as they’ll take you into the “briefing room” to chat with incredible guests who share their greatest never quit stories. This humorous, heartfelt, and entertaining podcast is changing lives and has become a beacon of hope and resilience to those who are facing the impossible. One of the best ways we can support our community is to share their stories so that we might inspire others to Never Quit.
We’re bringing you real-life stories of men and women who took life’s toughest challenges and met them head-on, radically changing their own lives and inspiring others to do the same. MARSHA PETRIE SUE: Author, Speaker, Arizona G&F Commissioner talks She Never Quit, & Gun Safety](https://i.ytimg.com/vi/lcLRM11shL8/mqdefault.jpg)
![ERIC BLEHM: NYT Best-Selling Author The Darkest White, Heroic Stories of Veterans
Unveiling Stories of Courage and Adventure
In this week’s Team Never Quit episode, Marcus and Melanie sit down with Eric Blehm, an acclaimed author whose storytelling prowess has carved a niche in the realms of adventure, courage, and the human spirit. With a track record that boasts New York Times bestsellers and accolades like the National Outdoor Book Award, Blehm’s narrative skills have captivated readers across the globe.
A groundbreaking moment in his journalistic career was in 1999 when he became the first journalist to accompany and keep pace with an elite Army Ranger platoon, setting a milestone in American war journalism.
His immersion with the Special Operations community led to gripping accounts, including the story of eleven Green Berets who changed the course of history in Taliban-held southern Afghanistan just weeks after 9/11 (The Only Thing Worth Dying For).
Fearless and Beyond delves into the inspiring story of Naval Special Warfare Operator (SEAL) Adam Brown, showcasing resilience in the face of addiction and devastating injuries.
Eric’s storytelling prowess extends to Legend, an account of the U.S. Army’s 240th Assault Helicopter Company and Green Beret Medal of Honor recipient Staff Sergeant Roy Benavidez.
In his latest work, The Darkest White, Blehm returns to his mountain roots to recount the life of snowboarding’s original superstar, Craig Kelly. The book explores Kelly’s journey from being the sport’s first true professional to his tragic end in the powdery backcountry that initially drew him to his calling.
Both Fearless and Legend are currently in the process of being adapted for film by major Hollywood producers and studios, attesting to the cinematic appeal of Blehm’s storytelling.
Join us for an episode filled with riveting tales of courage, adventure, and the human spirit as Eric Blehm takes us behind the scenes of his extraordinary storytelling career.
Socials:
– ericblehmofficial
– https://www.ericblehm.com/
– team_neverquit , marcusluttrell , melanieluttrell , huntero13
Sponsors:
– Navyfederal.org
– usejoymode.com [TNQ]
– Shopify.com/TNQ
– Shhtape.com [TNQ]
In this episode you will hear:
• I want to not only hook a reader with something interesting, but I want to give them a reason to finish the book. (7:15)
• I always try to get some sort of a cliffhanger, something early on that will keep someone reading. (7:20)
• If someone comes back and asks me where this sentence came from, or where this quote from, • I want to have an answer. (9:18)
• I would rather have a hole in my story than fill it with bullshit. (9:46)
• Some stories that are very true cannot be told true, because certain people don’t want shit told. (11:01)
• At some point in your life, you’re taken away by a story. (12:24)
• I wanted to be a pro snow boarder in the 80s. (13:26)
• I do not even know the whole story of how Lone Survivor came together. (23:44)
• [Marcus] When it was time to do the movie, I got to live with [Director] Peter Berg. (26:41)
• I was chatting with one of [Ted Nugent’s] bandmates. [I asked] Is it true that he will only shoot something he eats? And he said “It is absolutely true. Sometimes I wish he’d shoot a salad.” (34:57)
• To die a hero [Adam Brown] with all those skeletons buried. (37:29)
• People often ask if there’s a common thread to all these special ops or operators, and it seems to me that everybody has overcome something already. Someone once said: “Children of Adversity.” (37:40)
• A woman will change a man’s religion and his politics. (39:58)
• There’s 2 heroes in Fearless: Kelly Brown and Adam Brown. (41:13)
• [Melanie] Now you get the Trident when you graduate BUDS. (44:05)
• There’s a certain personality that the SEALs have. They are people people. It’s very much a mental game. (48:26)
• There’s always a choice between making something “Wacky Hollywood” vs “This is what really happened.” (52:04)
• Roy Benavidez was a real badass. He’s the one person I’d want beside me if I was surrounded by the enemy and running out of ammo. (53:04)
• You {Marcus] are a household name, and people look to you as someone who stands for America. (95:39)—
For More Fun, Follow:
Team Never Quit
Instagram: https://www.instagram.com/team_neverquit/
Marcus Luttrell
Instagram: https://www.instagram.com/marcusluttrell/
Melanie Luttrell:
Instagram: https://www.instagram.com/melanieluttrell
Hunter Luttrell
Instagram: https://www.instagram.com/huntero13
—
Support the Show
http://patreon.com/teamneverquit
—
Special Thanks / Credits
Executive Producer & Artwork - Hunter Luttrell
Audio Engineer - Joey Garza
Video Editor - John Fritzsching ERIC BLEHM: NYT Best-Selling Author The Darkest White, Heroic Stories of Veterans](https://i.ytimg.com/vi/lv2Rkklunno/mqdefault.jpg)

![RODNEY BAILEY & LINDSAY GRAYSON: How Tractor Supply & K9s For Warriors Serve Veterans Nationwide
From a U. S. Army Combat Veteran Mindset to Tractor Supply Leadership: Building Teams, Safety, and Continuous Improvement
This week, Marcus and Melanie welcome Rodney Bailey, a devoted husband, father, and decorated U.S. Army combat veteran whose leadership has been shaped by four combat tours and distinguished honors, including the Purple Heart and Meritorious Service Medal.
He now applies that mission-driven discipline at Tractor Supply Company, where he leads operations and continuous improvement initiatives that strengthen safety, streamline performance, and unlock millions in new production capacity.
A Lean Six Sigma Black Belt and Human Performance Advocate, Rodney is committed to developing leaders and building teams who pursue excellence with pride and purpose. A lifelong learner who embraces challenge, he is currently earning his Doctorate in Business with a focus on Strategy and Innovation. Through it all, he remains anchored in faith, family, and service—values that also inspired his children’s book, God Is Bigger Than a Bear.
A National Impact Rooted in Community
Marcus and Melanie also welcome Lindsay Grayson, who serves as the Chief Revenue Officer at K9s For Warriors, overseeing the Development and Marketing teams as she drives brand visibility, deepens donor engagement, and accelerates revenue growth for the nation’s largest provider of trained service dogs for military veterans.
Since joining the organization, Lindsay has reshaped its fundraising trajectory—boosting revenue by 70% in her first year and leading K9s For Warriors to a historic, record-setting year of giving in 2023. Her performance and impact earned her recognition as a Jacksonville Business Journal Women of Influence honoree.
Prior to her nonprofit leadership career, Lindsay worked as a financial advisor with Merrill Lynch, guiding clients through strategic planning and long-term financial goals. A Jacksonville native and proud spouse of an Air Force veteran and First Responder, she finds joy in family time, travel, live music, and cheering on her children, Lucas and Ebby.
In This Episode You Will Hear:
• At redeployment, something happened to me. During Ramadi, they started really looking at traumatic brain injuries. They started putting sensors in the helmets. (30:34)
• If you didn’t lose a liter of blood or you’re not missing a body part, it’s Ibuprofen & water. (30:54)
• When I got back and they hooked up my helmet, and they’re like: “something’s up.” (31:02)
• At 31:10, Rodney tells of one of his traumatic brain injury events as a 50 cal gunner. [He hit the gun at 20mph. It was the only thing that kept him from being thrown from the vehicle.
• I did about 5 months in another deployment and was Medivacked out to Germany with another head injury. (32:29)
• It wasn’t like I had to learn to walk again. I had to learn how to walk straight. (33:35)
• You know that you have to wait for that 30, 45 to 90 second, depending on what kind of round it is. And then you hear the sound – “Here it is.” You gotta run, just hoping that it doesn’t hit you. (36:05)
• There’s beauty in some fights. (38:33)
• Sometimes there’s like a calm and pause in war. (42:35)
• If you’re gonna transition from the military, I think there’s some things that are grounded in you – core beliefs, values, and everything like that. (49:26)
• At Tractor Supply, one of the things that brought me to it is the core missions and values. (49:46)
• 10% of all people who work for Tractor Supply are veterans. (50:46)
• This was the first company that actually told me, “Hey, go home and spend time with your family.” (51:13)
• [Lindsay] Tractor [Supply} has helped put mor leashes in the hands of veterans, and they really believe in our mission. (54:51)
• Lindsay shares how veterans go about applying for a canine from CaninesforWarriors.org. (55:31)
• [Marcus] We’re conditioned to come in – we’re not conditioned to get out. (57:31)
• The only thing that’s gonna stop you, is you. (70:32)
• Sometimes you’re dealt with cards, but you’re writing the book of your life. (72:21)
Support Tractor Supply:
– Tractorsupply.com/hometownheroes
Support K9s For Warriors:
– K9s For Warriors – Service Dogs for Veterans with PTSD
Support TNQ
– IG: team_neverquit , marcusluttrell , melanieluttrell , huntero13
– https://www.patreon.com/teamneverquit RODNEY BAILEY & LINDSAY GRAYSON: How Tractor Supply & K9s For Warriors Serve Veterans Nationwide](https://i.ytimg.com/vi/m8DB41Nzc6A/mqdefault.jpg)

![STAFF SGT. SHILO HARRISSurviving an IED Explosion & His Incredible Road To Recovery
This week’s Team Never Quit guest, Shilo Harris, has an amazing story to tell. He speaks with Marcus about the details of his second deployment with the U.S Army’s 10th Mountain Division near Baghdad. Shilo’s armored vehicle was struck by an IED, which killed three of his fellow soldiers, injured the driver, and burned a third of his body, causing the loss of his ears, the tip of his nose and three fingers. The explosion also fractured his left collarbone and C-7 vertebrae. As a result, he spent nearly three years recovering and undergoing intensive physical therapy at the burn unit of Brook Army Medical Center in San Antonio, TX. While there, he was the first soldier to participate in regenerative stem-cell research to regrow his fingers, and later received prosthetic ears, and he has a hilarious story to share about them.
Today, Shilo is a motivational speaker, raising awareness for PTSD and serving as an inspiration to fellow soldiers.
“Everything in life is a gift. Sometimes it may not be the gift you want, but you realize that your challenges are a new beginning.”
In this episode you will hear:
• I’ve been extremely blessed. (17:53)
• Me being a burn guy, I have a hard time regulating my body temperature, because the scar tissue acts like wearing a jacket all the time. It just doesn’t breathe. (18:50)
• [While shopping for a hat, the girl] like a good salesperson, figured she could just size me up. She set that hat on me and popped it down. When she did, both my ears popped off, and hit the floor, bouncing around. (20:06)
• I was in a van one day, and there were several wounded warriors, and everybody was missing something. One of the guys looked around and said “Damn, all of us together make like one whole man, maybe two.” (24:47)
• My dad, being a veteran, we spent a lot of time at the American Legion. The American Legion out there was kind of like a bar. (25:52)
• I knew what I wanted. I wanted combat arms. (33:01)
• [In Bagdad] every day, there was an IED that went off in our area somewhere. (39:30)
• I could see that my face was charred black, my hair was gone, my ears were gone, my nose was gone, I had blood running out of everything, and I started panicking. (50:29)
• I was thinking: “I better get a day off for this.” (51:02)
• I spent 48 days in a medically induced coma. (52:51)
• [I had given up] and my dad said, “Are you done, soldier?” And it just washed over me, thinking holy crap, I’m a quitter before I even tried to start the fight. Where did my pride go? (55:24)
• When he walked out of the room, he [my dad] literally just looked at me and said “Then get your ass up and start doing the work.” And I did. (59:59)
• I was actually one of the first individuals to attempt regenerative growth. (66:00)
• Faith, regardless of what it is, can get you through your worst days, your darkest moments. (75:17)
—
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Team Never Quit
Instagram: https://www.instagram.com/team_neverquit/
Marcus Luttrell
Instagram: https://www.instagram.com/marcusluttrell/
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Hunter Luttrell
Instagram: https://www.instagram.com/huntero13
—
Support the Show
http://patreon.com/teamneverquit
—
Special Thanks / Credits
Executive Producer & Artwork - Hunter Luttrell
Audio Engineer - Joey Garza
Video Editor - John Fritzsching
—
About TNQ Podcast:
Each week join Retired Navy SEAL and Lone Survivor Marcus Luttrell, Morgan Luttrell, and Producer Andrew Brockenbush as they’ll take you into the “briefing room” to chat with incredible guests who share their greatest never quit stories. This humorous, heartfelt, and entertaining podcast is changing lives and has become a beacon of hope and resilience to those who are facing the impossible. One of the best ways we can support our community is to share their stories so that we might inspire others to Never Quit.
We’re bringing you real-life stories of men and women who took life’s toughest challenges and met them head-on, radically changing their own lives and inspiring others to do the same. STAFF SGT. SHILO HARRISSurviving an IED Explosion & His Incredible Road To Recovery](https://i.ytimg.com/vi/mHMG-XVkr3I/mqdefault.jpg)
![LIFE ON CAPITOL HILL: Morgan Luttrell Breaks Down Misinformation and Lays Out Learning Curves
A man’s man. A Patriot’s Patriot. A distinguished veteran as a U.S. Navy SEAL. And now a newly elected U.S. congressman. What a resume this week’s Team Never Quit Guest brings to the table as he brings an eye-opening discussion related to the role of a Congressman.
Once a co-host of this very podcast, Morgan’s conversation with his twin brother Marcus Luttrell makes for an episode you don’t want to miss.
Morgan’s life has perennially been one of service to others. A 5th generation Texan raised on a horse ranch. At an early age Morgan learned the importance of hard work, discipline, and personal responsibility. He turned his strong values, deep love for his country, and his passion for helping others into a career of distinguished service.
Morgan Luttrell brings bold leadership, and a “Put America First” mentality to his role as a U.S. Congressman.
In this episode you will hear:
• There’s an energy that lives [in a mob situation] and if you become a part of it, you may find yourself in a situation like “I didn’t intend to be here.” (3:59)
• The DC Police did an amazing job of showing restraint [at the January 6th situation]. There were situations where they were getting close to death. (4:41)
• The criminal justice system [in DC] is, you could say, “broken.” (5:38)
• DC is a dumpster fire. They wanted everybody that lives in DC to have the right to vote, even if you’re a Chinese citizen working for the Chinese government; if you’re a Russian citizen working for the Russian embassy. (6:27)
• Another role and responsibility of the lower chamber of congress is we control the purse strings. (9:19)
• Passing legislation and controlling government money is what congress men and women do. (11:18)
• We’re not at the cliff edge; we’re over it. We spend more than we take in. (13:14)
• I don’t care about red or blue anymore. We’re here – 31 Trillion dollars in debt. I don’t care which administration did it. (13:49)
• We, in the past decades, have been increasing our debt limit, all the way up to 31 Trillion. (14:32)
• It needs to be said that if we don’t increase the debt ceiling and we default – that’s a problem. (21:52)
• There’s a point in time we’ll be paying more on the interest of our debt, than we pay on our defense budget. (23:19)
• When the cameras are on, people will turn the switch on and they become actors. (24:59)
• Abraham Lincoln coined the word “lobbyist” because people would hang out in the lobby of his hotel and when he’d come down, they would just bum rush him and say we this, this, and this, and this is what we’ll do for you. (30:14)
• I would never complain about this job, because I fought so hard to get it. (39:03)
• The border’s a dumpster fire. (42:23)
• It’s very humbling to walk through the hall of the Capitol. There’s so much history. (43:33)
• The best part of my job is I get to meet so many people. (63:51)
• The hardest part about campaigning is that it’s 24/7. (64:37)
—
For More Fun, Follow:
Team Never Quit
Instagram: https://www.instagram.com/team_neverquit/
Marcus Luttrell
Instagram: https://www.instagram.com/marcusluttrell/
Morgan Luttrell:
Instagram: https://www.instagram.com/mojoluttrell/
Andrew Brockenbush:
https://www.instagram.com/andrewbrockenbush/
—
Support the Show
http://patreon.com/teamneverquit
—
Special Thanks / Credits
Executive Producer & Artwork - Andrew Brockenbush
Audio Engineer - Joey Garza
Video Editor - John Fritzsching
—
About TNQ Podcast:
Each week join Retired Navy SEAL and Lone Survivor Marcus Luttrell, Morgan Luttrell, and Producer Andrew Brockenbush as they’ll take you into the “briefing room” to chat with incredible guests who share their greatest never quit stories. This humorous, heartfelt, and entertaining podcast is changing lives and has become a beacon of hope and resilience to those who are facing the impossible. One of the best ways we can support our community is to share their stories so that we might inspire others to Never Quit.
We’re bringing you real-life stories of men and women who took life’s toughest challenges and met them head-on, radically changing their own lives and inspiring others to do the same. LIFE ON CAPITOL HILL: Morgan Luttrell Breaks Down Misinformation and Lays Out Learning Curves](https://i.ytimg.com/vi/mQ3ZvDKw9Cw/mqdefault.jpg)
![JJ PARMAFrom Navy SEAL to Business Leader, Combat Stories, Harvard Business Alum, Entrepreneur
From the battlefield to the boardroom, with retired Navy SEAL, Lieutenant Commander JJ Parma.
In this week’s episode of The Team Never Quit Podcast, we’re honored to have retired Navy SEAL Lieutenant Commander JJ Parma. With a distinguished military career spanning numerous positions, including SEAL Platoon Commander and multiple operations officer roles, JJ Parma’s leadership has been instrumental in shaping the future of military operations. He was responsible for the manning, training, and equipping of personnel while managing day-to-day operations and budgeting for units across the globe.
A Master of Business Administration with a focus on financial management, JJ is now a leader in the financial services industry, driving the strategic intent of investment platforms worldwide. His passion for leadership and culture is further backed by a specialized program in Professional Leadership Development from Harvard Business School, where he honed skills in business leadership, culture, and strategy.
Alongside his Swim Buddy Kristel, JJ delves into how the lessons from his military career continue to influence his approach to business and life, providing practical insights that listeners can apply in their own lives.
This episode is packed with valuable insights from a true leader who has mastered the art of navigating complex environments both in and out of the military. Whether you’re a military professional, business leader, or someone looking to elevate your personal and professional life, JJ Parma’s story will inspire and motivate you to strive for excellence.
In This Episode You Will Hear:
• I grew up 2 streets over from Marvelous Marvin Hagler. (4:28)
• Everything about my childhood today is about perspective. (6:48)
• [I grew] up in the inner city, a very diverse multicultural place. You name it, we had it. Portuguese, Greek, Black, Spanish, and Spanish populations – we had it all. (6:52)
• My mother was the true definition of a hero – selfless. (9:20)
• I would spend my time as a child alone, in a pool, teaching myself to swim. I was so comfortable, I would stay there all day, all night, all summer. (17:00)
• I had every book on the Vietnam War that you could possibly imagine. (32:24)
• I was the kid who tied my friends to a tree. (32:28)
• This fascination with the military never really went way. It built and built. Every Halloween, guess what I was? Some kind of Army guy with face paint. Some commando, running around. (33:00)
• [Navy SEALS] They’re like Green Berets – but the water… it was the water – peace. Nobody does that. That’s what I want. Maritime. (39:04)
• Rick Kyser was my mentor. He was phenomenal. He told us the story about Black Hawn down from his perspective. That was it for me. Hook, line, and sinker. This is the job for me. (48:19)
• In Serbia, the Muslims were being eradicated by the Serbs. Genocide Level 1. And we went there defending the Muslim population. The peacekeeping mission was that we were protecting them. When it gets political, people want to hone in on the politics. They don’t know the stories on the ground. The stories on the ground never get told. (61:52)
• We spent 3 months ship-chasing Bin Laden’s family. There was a container ship in the northern Arabian Sea which had one of Bin Laden’s sons on it, transporting arms. You know what we found? 55 containers of rice. (70:27)
• Next thing you know, I hear it. A 2.75 rocket. Hits about 1-15 yards from the back Humvee. The Humvee comes off the ground, lands, I’m in the 3rd Humvee looking back, and I’m like “We just lost a couple of guys right there.” (82:58)
• I got a letter from Bush with Team 10’s original coin which said “Victory through Violence”, which they stopped making. Now it’s “Victory through Valor.” (92:19)
• We have so many skills, and our skill set so vast, it’s all lexicon. That the trick that the civilians play on you. (100:26)
• Find a good swim buddy. (101:15)
• Moments are fleeting. One thing that’s finite is death. They’re told by society that this how it has to go. You have to live this phase, this phase, and this phase, and then you’re gone. And they live that way. We’re gonna try to reset that. (110:46)
• When you find your swim buddy – if they find you at your lowest point – that’s a keeper. (111:52)
• People need to fail, because from failure, launches a whole new life lesson. (113:10)
Socials:
– IG: thefourthphasepodcast
– IG: team_neverquit , marcusluttrell , melanieluttrell , huntero13
– https://www.patreon.com/teamneverquit
Sponsors:
– Navyfederal.org
– Tonal.com [TNQ]
– qualialife.com/TNQ [TNQ]
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– ghostbed.com/TNQ [TNQ]
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– TAKELEAN.com [TNQ]
– usejoymode.com [TNQ]
– Shhtape.com [TNQ] JJ PARMAFrom Navy SEAL to Business Leader, Combat Stories, Harvard Business Alum, Entrepreneur](https://i.ytimg.com/vi/n9DatQnG1dU/mqdefault.jpg)
