Uploaded June 2026 | Updated September 2026, 1 week ago
What does it actually mean to be in the people business? For Rick Hendrick, it's not a tagline — it's the operating system behind 50 years of growth.
In this clip, Rick opens up about the COVID decision to pay every employee rather than lay anyone off, where his people-first philosophy really came from (hint: a farm in North Carolina and a wife who volunteered at an orphanage), and the concrete ways Hendrick Automotive Group backs it up — 350-400 annual scholarships, a disaster fund that makes house payments for employees in need, full health insurance, 401k matching, and a Rolex at 25 years.
This is the formula behind one of the most respected organizations in American business.
Watch the full interview on the Cars and Culture channel.
#RickHendrick #HendrickAutomotiveGroup #Leadership #CompanyCulture #PeopleFirst #BusinessSuccess #Entrepreneurship #EmployeeRetention #CarsAndCulture #NASCAR #CarDealership
What does it actually mean to be in the people business? For Rick Hendrick, it's not a tagline — it's the operating system behind 50 years of growth.
In this clip, Rick opens up about the COVID decision to pay every employee rather than lay anyone off, where his people-first philosophy really came from (hint: a farm in North Carolina and a wife who volunteered at an orphanage), and the concrete ways Hendrick Automotive Group backs it up — 350-400 annual scholarships, a disaster fund that makes house payments for employees in need, full health insurance, 401k matching, and a Rolex at 25 years.
This is the formula behind one of the most respected organizations in American business.
Watch the full interview on the Cars and Culture channel.
#RickHendrick #HendrickAutomotiveGroup #Leadership #CompanyCulture #PeopleFirst #BusinessSuccess #Entrepreneurship #EmployeeRetention #CarsAndCulture #NASCAR #CarDealership
