Uploaded June 2026 | Updated September 2026, 1 week ago

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Werner Brell, CEO of Motorsport Network, on why Netflix's "Drive to Survive" might be the most successful customer acquisition program in sports history — bringing millions of people with zero relationship to F1 into the sport. But discovery is one thing… loyalty is another.

Also, check out Motorsport Network Studios' latest collaboration with Rolex around the Daytona 500 - youtu.be/O2LQS05FCRU?si=cpdfgvdqjRz0GZmn

🎙️ From Cars & Culture with Jason Stein

#Formula1 #F1 #DriveToSurvive #Motorsport #Netflix #shorts