Uploaded August 2026 | Updated September 2026, 1 week ago

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Joe De Sena asks Richard Baker and Adam Weitsman how they sleep at night.

Richard Baker says he sleeps great. Not because things are easy.

Because he has a rule: never raise money from your parents, your wife, your in-laws, or your friends.

That is the guaranteed way to never sleep again.

Baker does the best he can every day, then goes to bed.

He manages his downside so tightly that even if everything goes wrong, the damage is contained.

Most entrepreneurs lose sleep because they built a structure that punishes them for failure instead of one that absorbs it.

What about Adam?

Find out by tuning into the latest episode of The Hard Way. 🎙️
youtu.be/pyoVA0PMNRc

#RichardBaker, #Entrepreneurship, #RiskManagement, #BusinessDiscipline, #TheHardWayPodcast