Uploaded June 2026 | Updated September 2026, 1 week ago

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Brian Duncanson spent seventeen years building Spartan and noticed a pattern.

The strongest ideas never came during the comfortable years.

From 2014 to 2019, Spartan had NBC, Reebok, and momentum.

It felt like cruise control. The product barely changed.

Then the inflection points hit:

The pandemic, resource cuts, market shifts.

And that is when the trifecta medal, stadium events, and DECA were born.

Brian's lesson?

If you want innovation, stop waiting for ideal conditions.

The pressure is the signal.

Small strike teams with autonomy outperform fifty people planning in a conference room.

Want to learn more?

Tune into this episode of The Hard Way podcast. 🎧
youtu.be/A_tu-g0W9u4

#BrianDuncanson, #BecomingSpartan, #SpartanRaceInnovation, #BusinessLessons, #LeadershipUnderPressure, #StartupMindset, #InflectionPoints, #Grit, #Discipline, #Entrepreneurship