Uploaded October 2023 | Updated September 2026, 2 hours ago

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Butterfly is a 3-in-1 flexible aircraft seat that converts instantly between 2-seater, 1-seater lounge, and flatbed modes, allowing airlines to adjust cabin configuration on a flight-by-flight basis to meet changing market demands. Each Butterfly unit is made up of two staggered recliner seats that can be sold as premium economy (on wide-body aircraft) or regional business class (on single-aisle aircraft).

This design concept was awarded a Red Dot in 2021.

Company:
Butterfly Flexible Seating Solutions Limited, Hong Kong, SAR

Design Lead:
Lars Rinne

Designers:
Leung Cheuk Ming, Paul Mulholland, Tam Wai Shun, Paul Gerald Whelan, Wu Rongkun

Design Partner:
Paperclip Design Limited, Hong Kong, SAR

Team Lead:
James Lee Shing Hin

red-dot.org/design-concept
red-dot.org/project/butterfly-54088 More design concepts can be found at the online exhibition for Red Dot Award: Design Concept 2021.
red-dot.org/search?solr%5Bfilter%5D%5B%5D=meta_categories%3A%2F12%2F

#RDDC2021 #RDOnlineExhibition #RedDot #DesignConcept #RedDotDesignAward #RedDotAwardforDesignConcept