Uploaded October 2023 | Updated September 2026, 1 hour ago

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Natural Rays are lighting effects that represent product operational features and serve as a medium for user-product interaction. Categorised into ‘touch,' ‘insert’, ‘open’, ‘place’, and ‘breathe’, corresponding lighting UX for each feature is then developed using associated ideas.

This design concept was awarded a Red Dot in 2021.

Company:
LOTTE CHEMICAL, South Korea
Design Lead:
Seo Myungok
Designers:
Chae Soohyun, Kyoung Junhyouk, Min Sangwoo

Design Partner:
Adaption Inc., South Korea
Team Lead:
Jeong Deokhee

red-dot.org/project/natural-rays-54184
red-dot.org/design-concept More design concepts can be found at the online exhibition for Red Dot Award: Design Concept 2021.
red-dot.org/search?solr%5Bfilter%5D%5B%5D=meta_categories%3A%2F12%2F

#RDDC2021 #RDOnlineExhibition #RedDot #DesignConcept #RedDotDesignAward #RedDotAwardforDesignConcept