Uploaded December 2021 | Updated September 2026, 1 hour ago
Red Bull founder, Red Bull Story
When #RedBull first hit the market, there was nothing like it. The energy drink market was non-existent, and most were convinced the caffeine-filled concoction was doomed to fail. Fast-forward to today, however, and Red Bull is one of the world’s most recognisable brands! It is distributed in more than 170 countries and about 7.9 billion cans are sold every year! (That’s more than one can for each person on the planet!) And to think that it all began with a poor duck farmer who originally targeted his drink at Thailand’s working class...
The caffeine-filled concoction is beloved by drowsy office workers and exam-cramming college students. But did you know it was originally targeted at Thailand's working class? Or that it was invented by a man who was once a poor duck farmer?
When Red Bull first hit the market, there was nothing like it. The energy drink market was non-existent, and most were convinced Red Bull was doomed to fail.
But its founders had a different idea. They had faith in their innovative concept, and by following their gut, they turned a niche market into a billion-dollar global industry!
Are you ready to uncover Red Bull’s unusual history and learn some interesting business lessons along the way? Then make sure to watch this video!
Sources
#ChaleoYoovidhya
content.time.com/time/world/article/0,8599,2109386,00.html
washingtonpost.com/local/obituaries/chaleo-yoovidhya-who-made-fortune-in-red-bull-energy-drink-dies-in-thailand/2012/03/19/gIQANsx6NS_story.html
#DietrichMateschitz
forbes.com/profile/dietrich-mateschitz/?sh=662d52d76792
#RedBull
History
historyofbranding.com/redbull
General
youtube.com/watch?v=1xm4wR84YyY
youtube.com/watch?v=t3VLSrlYma8
theguardian.com/business/2020/nov/23/red-bull-pays-out-550m-to-founders-including-family-of-drinks-inventor
marmind.com/blog/red-bull-marketing
https://digital.hbs.edu/platform-rctom/submission/red-bull-doesnt-make-anything-except-money/
bbc.com/news/newsbeat-29550003
business2community.com/marketing/best-practice-how-red-bull-became-a-marketing-powerhouse-02057022
Red Bull founder, Red Bull Story
When #RedBull first hit the market, there was nothing like it. The energy drink market was non-existent, and most were convinced the caffeine-filled concoction was doomed to fail. Fast-forward to today, however, and Red Bull is one of the world’s most recognisable brands! It is distributed in more than 170 countries and about 7.9 billion cans are sold every year! (That’s more than one can for each person on the planet!) And to think that it all began with a poor duck farmer who originally targeted his drink at Thailand’s working class...
The caffeine-filled concoction is beloved by drowsy office workers and exam-cramming college students. But did you know it was originally targeted at Thailand's working class? Or that it was invented by a man who was once a poor duck farmer?
When Red Bull first hit the market, there was nothing like it. The energy drink market was non-existent, and most were convinced Red Bull was doomed to fail.
But its founders had a different idea. They had faith in their innovative concept, and by following their gut, they turned a niche market into a billion-dollar global industry!
Are you ready to uncover Red Bull’s unusual history and learn some interesting business lessons along the way? Then make sure to watch this video!
Sources
#ChaleoYoovidhya
content.time.com/time/world/article/0,8599,2109386,00.html
washingtonpost.com/local/obituaries/chaleo-yoovidhya-who-made-fortune-in-red-bull-energy-drink-dies-in-thailand/2012/03/19/gIQANsx6NS_story.html
#DietrichMateschitz
forbes.com/profile/dietrich-mateschitz/?sh=662d52d76792
#RedBull
History
historyofbranding.com/redbull
General
youtube.com/watch?v=1xm4wR84YyY
youtube.com/watch?v=t3VLSrlYma8
theguardian.com/business/2020/nov/23/red-bull-pays-out-550m-to-founders-including-family-of-drinks-inventor
marmind.com/blog/red-bull-marketing
https://digital.hbs.edu/platform-rctom/submission/red-bull-doesnt-make-anything-except-money/
bbc.com/news/newsbeat-29550003
business2community.com/marketing/best-practice-how-red-bull-became-a-marketing-powerhouse-02057022
