UCLAAnderson | Reaching and Engaging your Audience in the 21st Century @UCLAAnderson | Uploaded February 2024 | Updated October 2024, 5 hours ago.
Lionsgate EVP of marketing Amanda Kozlowski convened a panel of marketing experts to talk about how brands capitalize on social media spaces. Art & Science Partners’ VP David Benoit, BOND’s EVP of growth Darnell Brisco, Mattel’s VP of global brand marketing Shelby Powell (’11) and Prime Video and Amazon Studios’ global lead of social and editorial Tulani Andre shared insights on the evolution of brand marketing and what audiences expect in the second decade of the 21st century.
The annual Pulse conference brings together leading executives to share insights and perspectives on the current trends, opportunities and challenges influencing the entertainment, sports and technology industries. Throughout the event, attendees learn what’s next in a setting that invites candid and authentic dialogue and connection in conversations that cover:
• Integration of blockchain applications within growth business models across entertainment, sports and music companies
• Discussions with industry leaders about the future of audience measurement in media, and the drivers of new analytics and new currency
• Exploration of the emerging NIL (name, image and likeness) business and the transformation of amateur athletics and the influencer economy
• How addressing the challenge of inclusion in Hollywood goes beyond economics to make an impact on culture, community and commerce
• Streaming and futurecasting
Learn more about the Center for Media, Entertainment & Sports’ annual Pulse conference at UCLA Anderson:
https://www.anderson.ucla.edu/about/centers/media-entertainment-and-sports/events-and-programs/pulse-conference
#GenZ #digitalmarketing #socialmedia
Lionsgate EVP of marketing Amanda Kozlowski convened a panel of marketing experts to talk about how brands capitalize on social media spaces. Art & Science Partners’ VP David Benoit, BOND’s EVP of growth Darnell Brisco, Mattel’s VP of global brand marketing Shelby Powell (’11) and Prime Video and Amazon Studios’ global lead of social and editorial Tulani Andre shared insights on the evolution of brand marketing and what audiences expect in the second decade of the 21st century.
The annual Pulse conference brings together leading executives to share insights and perspectives on the current trends, opportunities and challenges influencing the entertainment, sports and technology industries. Throughout the event, attendees learn what’s next in a setting that invites candid and authentic dialogue and connection in conversations that cover:
• Integration of blockchain applications within growth business models across entertainment, sports and music companies
• Discussions with industry leaders about the future of audience measurement in media, and the drivers of new analytics and new currency
• Exploration of the emerging NIL (name, image and likeness) business and the transformation of amateur athletics and the influencer economy
• How addressing the challenge of inclusion in Hollywood goes beyond economics to make an impact on culture, community and commerce
• Streaming and futurecasting
Learn more about the Center for Media, Entertainment & Sports’ annual Pulse conference at UCLA Anderson:
https://www.anderson.ucla.edu/about/centers/media-entertainment-and-sports/events-and-programs/pulse-conference
#GenZ #digitalmarketing #socialmedia
