Uploaded July 2025 | Updated September 2026, 1 week ago

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* Thanks for hosting, @benzakdenimdevelopers check 'em out here ktku.co/B7
(They didn't pay for this, they just let me interview them)
* Full article: stridewise.com/raw-vs-selvedge-denim-jeans
* How to wash your raw denim: ktku.co/B8
* 4 more explainers I filmed with Benzak: youtube.com/playlist?list=PLNld8fx1Smnk8UH8YwpF4ZfFSq5h78qzG

Everybody wears jeans, and eventually, some guys figure that since they're wearing them anyway, should they invest in high end jeans? And what makes them high end? Is the price justifiable? You could argue that "raw" isn't but "selvedge" is, but there's a bit more to it than that. For this beginner-friendly video I invited Lennaert from Benzak Denim Developers to explain RAW, SELVEDGE, and SANFORIZED, so you can know when something's actually harder to make and when it's actually easier.

00:00 We're in Amsterdam!
00:39 What is Selvedge Denim?
01:32 Selvedge vs Non Selvedge Denim
03:24 Raw vs Selvedge Denim
05:14 What is sanforized denim?
06:55 What's One-Wash Denim?
07:47 The Takeaway