Uploaded October 2015 | Updated September 2026, 2 weeks ago
How do you get people to (re)connect with an idea / a product / a brand / an organisation / a cause? One way is to tell them how great these are. Another (and much better way) is to get THEM to do the ‘advertising’ for you! In this fantastic Case Study, McDonald’s managed to (re)connect with its fans (and many, many more people in the process) by asking them to design their own burger. Who would decide which one would qualify for the McDonald’s menu? Why, the people themselves of course! And did it work? Well, just watch the clip…
So – can we learn from the masters? Could we perhaps use the idea of ownership and involvement to get people to like their course / school / workplace / teaching association more? It’s up to us. [The key is for us to realise that we need to move from a ‘Tell and Sell’ to a ‘Participate and Play’ approach (Ferrier: ‘The Advertising Effect’ – p. 181)]
[NB: I do not own the copyright to this video clip. I have uploaded it here for educational purposes].
How do you get people to (re)connect with an idea / a product / a brand / an organisation / a cause? One way is to tell them how great these are. Another (and much better way) is to get THEM to do the ‘advertising’ for you! In this fantastic Case Study, McDonald’s managed to (re)connect with its fans (and many, many more people in the process) by asking them to design their own burger. Who would decide which one would qualify for the McDonald’s menu? Why, the people themselves of course! And did it work? Well, just watch the clip…
So – can we learn from the masters? Could we perhaps use the idea of ownership and involvement to get people to like their course / school / workplace / teaching association more? It’s up to us. [The key is for us to realise that we need to move from a ‘Tell and Sell’ to a ‘Participate and Play’ approach (Ferrier: ‘The Advertising Effect’ – p. 181)]
[NB: I do not own the copyright to this video clip. I have uploaded it here for educational purposes].
