Uploaded August 2014 | Updated September 2026, 2 weeks ago

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Imagine a company wishes to offer $ 1,000 as a bonus to employees. How should they go about it? There are 3 options: a) They could present it as a down payment on a new car or some home improvement b) They could present it as added security (money in the bank for a rainy day) or c) They could present it as a way of recognising the importance of the individual to the company. The question is: which of the 3 ways of presenting that bonus would be more likely to motivate people? Chip Heath run such a study and here is his brother Dan Heath reporting the results… In the light of these findings it is worth asking ourselves: do the management of the school we work for try to motivate us in the right way? And how can we motivate other people – not only people working in schools or businesses, but also people offering to do voluntary work in organisations like TESOL or IATEFL perhaps?

[NB: I do not own the copyright to this video clip. I have uploaded it here for educational purposes].