Uploaded April 2026 | Updated September 2026, 2 weeks ago
When Mars discovered that peanuts were in trouble, they set out to do two things: First, help secure the future of the peanut. Second, champion the adoption of a peanut variety that stays fresher for longer. More than a decade and around $10 million in research investment later, Mars, M&M’s, and leading scientists at the University of Georgia advanced natural breeding to develop more resilient peanut varieties. Mars also put $12 million in farmer premiums to support growers in planting a new variety of peanut that stays fresher for longer.
When Mars discovered that peanuts were in trouble, they set out to do two things: First, help secure the future of the peanut. Second, champion the adoption of a peanut variety that stays fresher for longer. More than a decade and around $10 million in research investment later, Mars, M&M’s, and leading scientists at the University of Georgia advanced natural breeding to develop more resilient peanut varieties. Mars also put $12 million in farmer premiums to support growers in planting a new variety of peanut that stays fresher for longer.
