Uploaded January 2025 | Updated September 2026, 2 weeks ago
Rapid advances in artificial intelligence and robotics are transforming the economy, enabling the development of many new products and services and triggering a new wave of automation in organizational and production processes. Professor Stefano Puntoni delivered a talk on How AI is Changing Human Identity at Ahmedabad University.
In the talk, Professor Puntoni reviews a research programme that investigates human relationship with technology in this intimidating age of smart machines. He explores how human identity shapes responses to autonomous machines and in turn how autonomous machines shape human identity.
Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at the Wharton School. His research traces how new technology is changing consumption and society, including how humans adopt and evolve with AI. He studies new technologies in marketing, technology adoption, brand management, consumer decision making, human behaviour, and artificial intelligence.
Rapid advances in artificial intelligence and robotics are transforming the economy, enabling the development of many new products and services and triggering a new wave of automation in organizational and production processes. Professor Stefano Puntoni delivered a talk on How AI is Changing Human Identity at Ahmedabad University.
In the talk, Professor Puntoni reviews a research programme that investigates human relationship with technology in this intimidating age of smart machines. He explores how human identity shapes responses to autonomous machines and in turn how autonomous machines shape human identity.
Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at the Wharton School. His research traces how new technology is changing consumption and society, including how humans adopt and evolve with AI. He studies new technologies in marketing, technology adoption, brand management, consumer decision making, human behaviour, and artificial intelligence.
