Professor Kevin Evers: The Strategic Genius of Taylor Swift @dartmouth
Professor Kevin Evers: The Strategic Genius of Taylor Swift @dartmouth
Uploaded September 2025 | Updated September 2026, 1 week ago
Everyone recognizes Taylor Swift as a supremely gifted musical talent. What is less appreciated is her savvy approach to business and marketing. Kevin Evers, an editor at Harvard Business Review, will discuss his new book: "There's Nothing Like This: The Strategic Genius of Taylor Swift." Free copies will be available for the first 20 Dartmouth undergraduates who attend.

Monday, September 22 | 5 p.m. - 6 p.m.
Room 003, Rockefeller Center
Dartmouth
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Professor Kevin Evers: The Strategic Genius of Taylor Swift

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