Uploaded June 2023 | Updated September 2026, 5 minutes ago
This is the video of Bryan Tabinas and Ratheeban Rajakumar's bachelor thesis at the computer science department of the Bern University of Applied Sciences in Switzerland in spring 2023.
The goal of the thesis was to validate the idea of product placements in 3D environments and explore the market potential for a start-up.
Interviews with potential customers and desk research into the digital advertisement economy, lead to the findings of their needs and understanding of said industry standards. Using these insights important features for the platform could be conceptualized.
Parallelly a platform was developed as a prototype to showcase the potential of the idea. The platform was able to handle real-time bidding requests and track impressions. Using the platform, a demonstration of how billboard placements could look has been realized within an own developed Unity game and with a modification for an established 3D simulation game.
This is the video of Bryan Tabinas and Ratheeban Rajakumar's bachelor thesis at the computer science department of the Bern University of Applied Sciences in Switzerland in spring 2023.
The goal of the thesis was to validate the idea of product placements in 3D environments and explore the market potential for a start-up.
Interviews with potential customers and desk research into the digital advertisement economy, lead to the findings of their needs and understanding of said industry standards. Using these insights important features for the platform could be conceptualized.
Parallelly a platform was developed as a prototype to showcase the potential of the idea. The platform was able to handle real-time bidding requests and track impressions. Using the platform, a demonstration of how billboard placements could look has been realized within an own developed Unity game and with a modification for an established 3D simulation game.
