Uploaded February 2026 | Updated September 2026, 3 weeks ago
Artificial intelligence isn’t just a trend — it’s rewriting the playbook.
In this session, Chuck Tate and Kevin Barber of Digital Momentum break down how AI is lowering operational costs while creating stronger, more measurable ROI. From strategy to execution, you’ll learn how businesses are leveraging AI to streamline processes, increase efficiency, and drive real momentum.
This walkthrough covers:
-How AI is reducing costs across departments
-Why implementation is easier than you think
-A practical framework you can follow
-A ready-to-use tool to simplify your AI rollout
If you're looking to stay competitive and maximize returns in today’s fast-moving digital landscape, this session will give you both the strategy and the steps to get started.
The PRI Show is the world's largest gathering of motorsports professionals, featuring the newest parts and technology, access to countless manufacturers, and unlimited networking opportunities. PRI Membership allows the racing community to showcase their passion and pride for the industry and includes benefits such as advocacy for the racing industry and several product and event discounts. performanceracing.com
Artificial intelligence isn’t just a trend — it’s rewriting the playbook.
In this session, Chuck Tate and Kevin Barber of Digital Momentum break down how AI is lowering operational costs while creating stronger, more measurable ROI. From strategy to execution, you’ll learn how businesses are leveraging AI to streamline processes, increase efficiency, and drive real momentum.
This walkthrough covers:
-How AI is reducing costs across departments
-Why implementation is easier than you think
-A practical framework you can follow
-A ready-to-use tool to simplify your AI rollout
If you're looking to stay competitive and maximize returns in today’s fast-moving digital landscape, this session will give you both the strategy and the steps to get started.
The PRI Show is the world's largest gathering of motorsports professionals, featuring the newest parts and technology, access to countless manufacturers, and unlimited networking opportunities. PRI Membership allows the racing community to showcase their passion and pride for the industry and includes benefits such as advocacy for the racing industry and several product and event discounts. performanceracing.com
