Uploaded December 2025 | Updated September 2026, 3 weeks ago
Chris Raschke's enthusiasm, energy and commitment to motorsports were evident in every endeavor he undertook. Serving as director of sales and marketing at Automotive Racing Products (ARP), Raschke represented the brand at countless racing events, trade shows and car shows. He also pursued land speed racing at the Bonneville Salt Flats, earning the prestigious Red Hat and Black Hat for record-setting achievements, including driving the Speed Demon streamliner to 459.734 mph. Tragically, Raschke was killed in a land speed attempt in August 2025. His welcoming smile, quick wit and larger-than-life personality inspired everyone he encountered. His passion for racing, both on and off the track, left an enduring impact on the motorsports community.
The PRI Show is the world's largest gathering of motorsports professionals, featuring the newest parts and technology, access to countless manufacturers, and unlimited networking opportunities. PRI Membership allows the racing community to showcase their passion and pride for the industry and includes benefits such as advocacy for the racing industry and several product and event discounts. performanceracing.com
Chris Raschke's enthusiasm, energy and commitment to motorsports were evident in every endeavor he undertook. Serving as director of sales and marketing at Automotive Racing Products (ARP), Raschke represented the brand at countless racing events, trade shows and car shows. He also pursued land speed racing at the Bonneville Salt Flats, earning the prestigious Red Hat and Black Hat for record-setting achievements, including driving the Speed Demon streamliner to 459.734 mph. Tragically, Raschke was killed in a land speed attempt in August 2025. His welcoming smile, quick wit and larger-than-life personality inspired everyone he encountered. His passion for racing, both on and off the track, left an enduring impact on the motorsports community.
The PRI Show is the world's largest gathering of motorsports professionals, featuring the newest parts and technology, access to countless manufacturers, and unlimited networking opportunities. PRI Membership allows the racing community to showcase their passion and pride for the industry and includes benefits such as advocacy for the racing industry and several product and event discounts. performanceracing.com
