Uploaded September 2026 | Updated September 2026, 2 weeks ago

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Some things are best shown, not just told. In this video, we see the passion for winning through the eyes of children, followed by a reflection from a P&G leader on what that drive means for our culture.

Featuring: Loic Tassel, President – P&G Europe

The video opens on the raw energy of competition, with children showing us what the passion to win looks and feels like. Their shouts of "Come on, you can win!" capture the unfiltered joy of the challenge.

Building on this, P&G Europe President Loic Tassel shares how this fundamental drive is central to P&G culture. For him, it translates into a simple principle: being "number one" is the only definition of success. This is the spirit of our "Employees & Kids Talk Values" series – seeing a core value as a human truth that connects the passion of one generation to the principles of another.

What you'll learn:

• How children experience the unfiltered passion for winning
• A P&G leader's reflection on a winning mindset.
• Why being "number one" is a core principle at P&G.

Chapters
00:09 Kids Show: The Passion to Win
00:27 A Leader Reflects: The Definition of Success

#PGvalues #CompanyCulture #Winning #Perspectives